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B2B Buyer Personas: A Marketer's How-to Guide

B2B buyers are more selective than ever about who they choose to engage with. So, to edge out your competition, it’s necessary for your sales and marketing teams to identify and solve specific pain points for each decision-maker group. How can you find this information? B2B buyer personas! 

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Read this manual to find out how to... 

  • The information you should be looking for
  • Gaining a better insight than your competitors
  • The ideal presentation of new research data
  • How buyer personas will improve ROI

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