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B2B Lead Nurturing: The How & Why

“79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance” - MarketingSherpa

Lead nurturing lets you:

• Keep your lead engaged with your company

• Show them that you are an industry thought leader

• Clearly illustrate your solution to their problems  

• Show that you are the best company to work with

By using targeted content based on their previous interactions with your marketing material, you can help guide the lead through the sales funnel until they are ready to buy... from you!

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