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B2B Marketing Skills Calculator: What's Your B2BMI?

In order to plug the skill gaps in your marketing team, you first need to uncover your areas of strength and weakness. To help you do that we’ve created the B2B Marketing Index (B2BMI) calculator.


Within minutes, this free tool can help you identify whether you’re under-skilled, over-skilled, perfectly matched or in need of development within B2B marketing areas such as:

  • Prospect and customer insight
  • Campaign planning
  • Marketing technology
  • Content creation
  • Digital marketing (including social media)
  • Traditional lead generation
  • Project management
  • Analysis and reporting of ROI 

To find out exactly how strong your marketing team really is, simply complete the form on the right...