Really B2B is now part of Centaur Media PLC

Posted by Kenneth Connolly on 10-Aug-2017 10:17:30
We are really pleased to announce that Really B2B is now part of Centaur Media PLC, joining other leading brands including Econsultancy, Marketing Week, The Lawyer, Celebrity Intelligence and Oystercatchers. Read More

Topics: B2B Marketing Agency, B2B Agency

Never Forget That Size Matters in B2B Marketing Blogs

Posted by Kenneth Connolly on 03-Aug-2017 11:00:00

As marketers, we are all aware that companies which use blogs get 67% more leads than those that do not[i] - that’s a given. But, when it comes to ideal lengths of posts, there seems to be a huge lack of consensus. Some people say that 2,000+ words generates the best results, whereas others suggest less than 500 is the target. So what’s the answer? Well, we’re not so bold as to suggest we have the answer. However, we are able to offer some advice and guidance on choosing the length that suits you.

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Topics: b2b marketing blogging, marketing blog length, b2b marketing blogs

Find the B2B Marketing Agency That’s Right For You

Posted by Kenneth Connolly on 28-Jul-2017 16:00:00

I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.

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Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Direct Marketing, B2B Marketing Agency

B2B Social Media Marketing – Hiding in Plain Sight

Posted by Kenneth Connolly on 07-Jul-2017 13:40:50

In the animal kingdom, camouflage is used for two purposes. The first of these is for safety as it enables animals to hide from predators. The second however is used by predators themselves. They use camouflage as a way to hide their approach from their prey when advancing on their next meal. From owls and spiders, to leopards and snakes, predators’ camouflage has evolved to a superior level and enabled their species to survive.

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Topics: B2B social media marketing, B2B Social Media, B2B Native Advertising, B2B Marketing Social Media, Native advertising

Keeping Your B2B Creative Team Chipper

Posted by Jeff Dickenson on 28-Jun-2017 13:00:00

At Really B2B, we’re all about seizing the opportunities that get the best out of our talented, creative team. As a creative business, we’re constantly inspired by the wealth of talent in the industry, and our own individuals. We love our team nights, especially when they reinvigorate our creative spark. We look to local events in Portsmouth, a place which is buzzing with creativity. Events such as the University of Portsmouth expo, which recently highlighted a host of brilliant work and individuals on our doorstep we’re excited by. Of course, we keep our ear to the ground regarding the cool stuff that’s going on in London and beyond, but we also love to have fun and get involved in stuff like the Chip Shop Awards – so we can let rip creatively.

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Topics: b2b creative team, b2b creatives, b2b creative

B2B Marketing Ignite – Insights and Accolades

Posted by Kenneth Connolly on 23-Jun-2017 15:50:00

Yesterday saw thousands of enthusiastic B2B marketers descend on London’s Business Design Centre for the B2B Marketing Ignite event. A combination of conference, networking opportunity, and awards ceremony, this occasion attracted the industry’s best and brightest stars for a day-long agenda filled with insights and information. With input from experts across a variety of disciplines, the information and advice was flying thick and fast. And of course, we sent a selection of our marketing directors and managers along to ensure we stay ahead of the curve.

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Topics: b2b marketing ignite, b2b marketing people

B2B Content Marketing’s Paradigm Shift

Posted by Kenneth Connolly on 16-Jun-2017 15:30:00

The average attention span in 2015 was 8.25 seconds[i]

To put this statistic into perspective, the average attention span of a goldfish is 9 seconds. Yes, that’s right… humans now have a shorter attention span than goldfish! And this information is a generalised number, as when it comes to viewing webpages and content, the time is no doubt a lot less than 8.25 seconds. So, what does this mean for B2B marketing content? Well, the landscape is changing and a paradigm shift is taking place. Are you ready?

 

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Topics: B2B Content Marketing, content marketing, B2B Content

B2B Email Marketing – Failing to Plan is Planning to Fail

Posted by Kenneth Connolly on 09-Jun-2017 15:45:00

Email marketing, how we love it. Even to this day, the grandfather of online marketing is still performing and proving to be a highly valuable weapon in the B2B marketer’s arsenal. But, have we stopped giving this channel the due care and attention it deserves? Perhaps so.

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Topics: B2B email marketing, B2B Email, b2b marketing emails

Marketing Automation: What is an MQL?

Posted by Ash Chandler on 02-Jun-2017 15:00:00

Firstly, what is an MQL in this world of acronyms and abbreviations? Well, it’s a marketing qualified lead.

This status is used in lifecycle marketing and the defined stages related to the concept of mapping and aligning marketing and sales efforts to different stages of a buyer journey.

A simple lifecycle can be stated as such: anonymous > MCL > MEL > MQL > SQL > SRL > customer

The lifecycle is traditionally linked to the sales funnel stages: Awareness > Consideration > Decision > Sale

An MQL is the final output of all marketing plans, campaigns and activities – it’s the hard-earned leads that have been generated from months and possibly years of marketing effort.

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Topics: B2B Marketing Automation, Marketing Automation, Automated Marketing, marketing automation mql

GDPR – Get up to Speed and Get into Action

Posted by Kenneth Connolly on 26-May-2017 15:30:00

For those organisations out there that have yet to review and amend their procedures in line with the GDPR, now is definitely the time. With the law coming into force in May 2018 (yes, this time next year), failure to comply could result in fines of up to €20 million. And just to clarify, the fact Brexit is going ahead will make no difference to the implementation of this law, so that’s not a ‘get out of jail card’ either. So, what should you be doing now to ensure you are best placed for the arrival of the GDPR next year? Well…

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Topics: b2b GDPR laws, b2b marketing GDPR, gdpr marketing

Why Content Is King: Meeting Client Demand for B2B Copywriting

Posted by Libby Morgan on 12-May-2017 15:15:00

Everyone’s talking about great content – where to find it, how to write it, and how to use it to fuel B2B campaigns which generate real and measurable results. Once considered a department which shied away from metrics, today’s marketing wordsmith’s know only too well how important it is to prove the selling power behind their words.

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Topics: B2B Marketing Content, content is king, b2b marketing copywriter, b2b copywriting

In This World Of Digital Natives, Are You Digitally Displaced?

Posted by Kenneth Connolly on 28-Apr-2017 15:00:00

As a generation who were born or brought up during the age of internet technology, digital natives are able to adapt and respond to the latest digital trends with seemingly little trouble. What about the rest of us though? What about those of us who go to great lengths to understand and implement the latest tech, only to find that 3 more tools have arrived in the marketplace during that time? As people who seem to be endlessly chasing a ‘comfort zone’ of the latest technology knowledge, these digitally displaced marketers could really do with a break.

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Topics: B2B marketing, digitally displaced, b2b marketing digital native, digital natives

Don’t Forget to Include Influencers in your B2B Marketing!

Posted by Kenneth Connolly on 21-Apr-2017 15:30:00

Believe it or not, 91% of B2B buyers are influenced by word-of-mouth referrals when making their buying decision[i]. This means that even with their great power and authority, there are few things which these decision-makers rely on more than input from their colleagues. So, what does this mean for you? Well, ultimately it means - overlook these influencers at your peril.

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Topics: B2B marketing, B2B Influencers, b2b decision-makers

The Changing Role of the B2B Marketing Director

Posted by Kenneth Connolly on 07-Apr-2017 15:30:00

‘Martech’ is a term that’s been around for a while, but what seems to have slipped quietly under the radar is the fact that the number of actual marketing technologies is growing at an exponential rate. This means that there’s twice as many software options and programs as there were last year, and there will be twice as many by this time next year. Now, on an individual basis, each of these solutions will no doubt have their benefits. But, to a marketing director who is tasked with overseeing data, targets, and the results of the marketing department, this tech explosion can create a dizzying environment – not to mention a big headache.


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Topics: B2B marketing, b2b marketing director, b2b marketing technology

Is Augmented and Virtual Reality the Future of B2B Marketing?

Posted by Kenneth Connolly on 31-Mar-2017 15:30:00

Before we dive into this topic and its potential uses within the B2B marketing space, lets first be clear on the definitions. Augmented reality is the ability to superimpose digital objects and imagery into the real world using a camera (smartphone or tablet) as the conduit. Virtual reality on the other hand, is the creation of an entirely digital world which people can access via immersive technology such as headsets. All make sense? These are technologies which you’ve no doubt seen previously in different forms and variations. But, as the technology develops and becomes more mainstream, these digital realities are starting to make waves in the world of marketing.

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Topics: B2B marketing, augmented reality, virtual reality, b2b marketing VR and AR, ar and vr

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