As we enter a new year and a new era of hyper-digital marketing, where many of us can only be reached or reach others in an online capacity, there couldn’t be a more important time to reimagine your demand generation strategy.
As we enter a new year and a new era of hyper-digital marketing, where many of us can only be reached or reach others in an online capacity, there couldn’t be a more important time to reimagine your demand generation strategy.
Topics: B2B lead generation strategy, B2B demand generation strategy, digital marketing, marketing technology, b2b martech, personality profiling
Many businesses find themselves relying on their top two or three customers for the majority of their revenue. Whilst it will always be the case that some of your customers will generate more revenue than others, depending on just a few big fish customers is not the way to go. Here’s why…
Topics: B2B Marketing Strategy, B2B Marketing Planning, Innovation, Big-fish Customers
We’re right on the cusp of a new year and if 2020 is anything to go by, futureproofing your 2021 B2B marketing strategy should be high on your agenda. This means creating a plan that is risk-averse (pandemic-proof), but does not hinder creativity and innovation. So, how can you build this elusive future-proof strategy? Here’s what the experts recommend…
Topics: B2B Marketing Strategy, B2B Marketing Planning, B2B Creative Strategy, Innovation
Part of an effective content plan is being able to see what works and what doesn’t, then amending your plans and content in accordance. Granted, this is not the easiest task in today’s B2B marketing world, but it’s vitally important if you are to succeed. Without the ability to measure open rates, click through rates, and download numbers for your content, you won’t have the insights you need to avoid bad tactics and replicate good results in future. So, here’s what you need to know about measuring, analysing and optimising your content in 2021…
Topics: B2B Marketing Content, B2B Strategy, B2B Content, B2B Data Analysis, Content Strategy, Optimisation
Like many B2B businesses, you are probably creating and distributing content on a regular basis, but without the right strategy, you’re unlikely to realise the results you are hoping for. In this blog, we look at the key reasons your content isn’t performing well – from failing to understand your prospects, to using formats that won’t keep your prospects engaged.
Topics: Marketing ROI, B2B Content, B2B Marketing Strategy, Content Strategy
With the new year nearly upon us, now is the time to ensure your 2021 plan is in tip top shape. This means you need to know what’s missing. From creating outstanding ABM campaigns, to ensuring your database is up to scratch, in this blog, we will explore the key tools, techniques and strategies that may be missing from your 2021 strategy…
Topics: B2B Database, B2B insights, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, B2B marketing ABM
Ok this is not strictly true, and it may seem a little over-dramatic, but the principle is right. We’d all love to forget this year and get started with 2021 as soon as possible, but there is still plenty of opportunities before December 31st. Let’s put Covid, lockdown, and social restrictions to the back of our mind for a moment or two and consider this… there’s about 5 weeks until Christmas and the decisions you make now can determine not just your end-of-year results but the kind of pipeline your sales people have for 2021.
Topics: B2B marketing, b2b marketing budget, 2021 planning
It goes without saying that this year wasn’t what any of us were expecting. Without being too doom and gloom, it’s been difficult on people and businesses alike. Sadly, for our industry, among those hit hard by the economic downturn were marketers. So what does this mean for the future of your organisation? We all know that marketing is the engine room of a company and is responsible for generating future revenue. So now what? Well, yes it’s been a challenging year, but it’s not the end of the story. At Really B2B, we are pragmatic experts who adapt and overcome issues, so here are a couple of ways you can ensure your remaining marketing people are maximising their efforts… and your bottom line.
Topics: B2B Marketing Team, B2B Marketing Strategy, 2021 planning
Topics: B2B Marketing Strategy, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, Key Account Selection
It can be difficult enough to secure marketing budget – even when things are good. Given the year we’ve had and the imminent tightening of purse strings, things could get even harder for marketers. Thankfully though, there’s a glimmer of hope.
Topics: B2B Marketing ROI, B2B Marketing Agency, B2B Marketing Resources, Marketing Budget, B2B Marketing C-Suite
In January 2020, B2B Marketing's Trend Tracker found Marketing Automation was the top focus for client-side marketers, and second highest for agency side marketers. 10 months and a global pandemic later, the solutions that MA provides continues to support teams through times of stretched resource, budget cuts and uncertainty of the future of their market.
Topics: Marketing ROI, B2B Marketing Automation, B2B Marketing Strategy, Marketing Automation, martech
Topics: B2B Marketing Strength, B2B Marketing Skills, Growing a B2B business, B2B Marketing Strategy, B2B Agency
These three words are appearing everywhere at the moment. Whilst some B2B sectors, such as food retail, have been fortunate in not being adversely affected over the past months. Others have either had to change tack or sadly not survived.
Topics: #LeadGeneration, #b2bmarketing, #demandgeneration, #results, #h2
I recently wrote an article about how we all have the power to change an average customer experience into an epic one. I’ve been thinking more on this, specifically how our much-loved marketing funnel plays a key role.
Topics: B2B Sales Funnel, B2B Sales-Qualified Leads, b2b customer experience, #b2bmarketing, b2b communication, customer centric, mql
Anyone who knows me, knows I love running. I am that annoying person who can’t go five minutes without mentioning it. When I meet new people, I usually tell them about two things. I work for a marketing agency and I am a runner.
You are now thinking, “where is he going with this?”
Being a good runner and a successful martech professional requires the same qualities. Now, I am not saying I am Mo Farah, but I am a pretty good runner. And, I do like to think I am pretty good at my job after 14 years working hard at my career. So how did I get here?
Topics: b2b marketing technology, #b2bmarketing, martech, marketing technology, b2b martech
Why you need to reimagine your demand gen strategy
3 reasons you should stop depending on your ‘big fish’ customers
Now is the time to futureproof your B2B marketing strategy
How to: measure, analyse and optimise your content in 2021
Why your current content strategy isn’t working