Content is both the cause of, and solution to, many marketers’ problems.

Like channels including email and social media, content has taken its place as a fundamental pillar of B2B marketing. When planning campaigns or marketing strategies, content’s inclusion is simply a given – and rightly so. Tackling long buying cycles, building brand trust, or positioning organisations as industry thought-leaders, few channels do the job as well as content. From ebooks and tip sheets, to infographics and checklists, this multi-function solution has a place in all marketing activities… and this could be its downfall.

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Topics: B2B Content Marketing, marketing content, b2b content blog, interactive content

In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.

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Topics: B2B Content Marketing, B2B Lead Nurturing, B2B lead generation strategy

In November 2017, we attended the Southampton Business Expo to find out what challenges were on the horizon for business owners, marketers and salespeople alike.

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Topics: 2018 marketing

Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing 

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Topics: B2B Lead Generation, B2B marketing, #LeadGeneration, #Christmas2017, #WHAM, 2018planning, 2018 marketing

Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace. Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you.

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Topics: B2B Data Analysis, b2b trends, b2b trends 2018

Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!

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Topics: B2B Lead Generation, B2B Agency, B2B Awards, B2B Award Winners

As part of the recruitment and training process at Really B2B, we ask all our staff to write a blog on completion of their first 3 months in the role. This activity not only shows us that we have some very talented people in our midst, but there is a variety of interesting characters too. So, in the first instalment of this blog series, here’s a post from our ever-inquisitive, Jack.

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Topics: B2B Marketing Agency, b2b marketing career

Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.

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Topics: B2B Marketing Automation, Automated Marketing, B2B CX, CX

The old adage tells us that knowledge is power – and that is certainly true in the world of B2B marketing.

In an industry that changes frequently, the ability to stay up to date with the latest insights can be the difference between success and wasted budget. So, where do you start? What is the best way to stay ahead of the curve? Well, few channels will provide in-depth learnings and guidance at the frequency achieved by blogs. Subscribing to around 5 blog feeds means you’re likely to be reading the latest industry news and findings multiple times each week.

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Topics: B2B Blog, B2B, B2B Content, b2b content blog

B2B marketing: big business, big ideas, big data, big opportunity…so why not big up the creative strategy?

If you want to create really engaging and meaningful communications in B2B marketing, it’s time to think big!

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Topics: B2B Marketing Strength, b2b creative team, b2b creative, B2B Creative Strategy

Think of influencer marketing and you may think of Zoella, the 11.8m follower-strong blogger and vlogger whom brands leverage to promote their fashion and beauty products. Or maybe Pepsi’s disastrous influencer marketing campaign with Kendall Jenner. (I surprised myself as a newly-crowned Xennial that I even knew who these people are!)

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Topics: B2B, B2B Influencers, Influencer marketing

We are really pleased to announce that Really B2B is now part of Centaur Media PLC, joining other leading brands including Econsultancy, Marketing Week, The Lawyer, Celebrity Intelligence and Oystercatchers. Read More

Topics: B2B Marketing Agency, B2B Agency

As marketers, we are all aware that companies which use blogs get 67% more leads than those that do not[i] - that’s a given. But, when it comes to ideal lengths of posts, there seems to be a huge lack of consensus. Some people say that 2,000+ words generates the best results, whereas others suggest less than 500 is the target. So what’s the answer? Well, we’re not so bold as to suggest we have the answer. However, we are able to offer some advice and guidance on choosing the length that suits you.

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Topics: b2b marketing blogging, marketing blog length, b2b marketing blogs

I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.

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Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Direct Marketing, B2B Marketing Agency

In the animal kingdom, camouflage is used for two purposes. The first of these is for safety as it enables animals to hide from predators. The second however is used by predators themselves. They use camouflage as a way to hide their approach from their prey when advancing on their next meal. From owls and spiders, to leopards and snakes, predators’ camouflage has evolved to a superior level and enabled their species to survive.

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Topics: B2B social media marketing, B2B Social Media, B2B Native Advertising, B2B Marketing Social Media, Native advertising