With the ever-growing complexity of B2B marketing, marketers are increasingly expected to move away from vanity metrics towards real actionable measurements for ever more transparent and trackable campaigns. They also need to prove real ROI and use evidence and data to aid in campaign decision-making. But, with all the different analytical models out there, how can marketers effectively put on their statistician hats and ensure they are using data effectively in their campaigns?

Topics: B2B Data Analysis, b2b attribution modelling, b2b propensity modelling, b2b marketing analytics, b2b cohort analysis

Last week I was invited to a presentation by B2B Marketing on ‘Marketing at the speed of light’. It gives great insight into the latest trends and challenges B2B marketers are facing in industry right now, and touches on the things we need to get to grips with to evolve.

Topics: B2B marketing, b2b creative, B2B Creative Strategy, b2b marketing trends, creative big idea

Anyone marketing their product or service in the B2B space will know about the International B2B Marketing Awards. This annual event is the pinnacle of the industry and recognises the very best in business-to-business marketing. Drawing in hundreds of the industry’s brightest and most creative minds, the evening itself is always one to remember, but the journey starts with the shortlist.

Topics: B2B marketing, International B2B Marketing Awards, award winning, #b2bawards

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create personas that drive real results.

Topics: B2B Personas, Buyer Personas, B2B Buyer Personas, B2B Marketing Personas

After a fantastic day at B2B Marketing’s Get Stacked event, we’re ecstatic to announce we won “Best use of Marketing Automation” for our client TMF Group at the 2019 Martech Awards, which took place after the day of lectures. We were also ‘Highly Commended’ for the ‘Best use of Martech for Demand Generation’ award, following our work with Redstor. 

Topics: Marketing Automation, martech, marketing technology, b2b martech, Get Stacked

Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?

Topics: B2B Marketing Automation, Marketing Automation, marketing technology, b2b martech

Girl Boss. The new well-known trend that every woman aspires to be. Ambitious, driven, confident, gets work done with nothing standing in her way. Everyone respects her, nobody doubts her.

Topics: b2b marketing people, empowerment, #IWD2019, International Women's Day

With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.

Topics: Account Based Marketing, B2B marketing ABM, b2b marketing blogs, B2B research

 After 3 years in the big smoke I decided to make the decision to move back to my seaside town of Portsmouth. Not only had I had enough of the hustle and bustle of London, I knew I had more ambition than what my retail job could offer me. To quote Dolly Parton, I knew I was finally ready for a 9 to 5. 

Topics: B2B Marketing Team, B2B Marketing Training, b2b marketing career, b2b marketing account executive

On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]

Topics: b2b marketing blogs, martech, chatbots, marketing technology, b2b martech

Centaur Media Plc

Centaur’s marketing division rebrands as XEIM to offer broader range of services

Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of XEIM, the new name for the Group’s marketing businesses.

Topics: really b2b, #marketmakers, XEIM, Marketing Week, Centaur Media, Econsultancy, Oystercatchers, Creative Review, Design Week, Foresight News, Fashion Monitor, eXcellence In Marketing, Year Ahead, Influencer Intelligence, Festival of Marketing

We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.

Topics: B2B Data Analysis, b2b data audit, b2b data append, 2019 targets

We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.

Topics: B2B Awards, B2B Marketing to SMEs, International B2B Marketing Awards, #b2bmarketing, customer insight, adey, niit technologies, award winning, gdhv, B2B Marketing to corporate, multi channel b2b marketing

2 days, 100s of speakers, 120kgs of pick and mix, 30 kilos of chocolate and one hell of a sugar rush… well, we are all about the numbers!

Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).

Topics: really b2b, #fom18, #festivalofmarketing, #b2bmarketing, #marketmakers

So we have had the pleasure of being a part of our first Festival of Marketing this year, so we wanted to share some of our highlights from day one!

Topics: #LeadGeneration, #fom18, #festivalofmarketing, #b2bmarketing