Girl Boss. The new well-known trend that every woman aspires to be. Ambitious, driven, confident, gets work done with nothing standing in her way. Everyone respects her, nobody doubts her.
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With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.
Read MoreTopics: Account Based Marketing, B2B marketing ABM, b2b marketing blogs, B2B research
After 3 years in the big smoke I decided to make the decision to move back to my seaside town of Portsmouth. Not only had I had enough of the hustle and bustle of London, I knew I had more ambition than what my retail job could offer me. To quote Dolly Parton, I knew I was finally ready for a 9 to 5.
Read MoreTopics: B2B Marketing Team, B2B Marketing Training, b2b marketing career, b2b marketing account executive
On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]
Read MoreTopics: b2b marketing blogs, martech, chatbots, marketing technology, b2b martech
Centaur Media Plc
Centaur’s marketing division rebrands as XEIM to offer broader range of services
Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of XEIM, the new name for the Group’s marketing businesses.
Read MoreTopics: really b2b, #marketmakers, XEIM, Marketing Week, Centaur Media, Econsultancy, Oystercatchers, Creative Review, Design Week, Foresight News, Fashion Monitor, eXcellence In Marketing, Year Ahead, Influencer Intelligence, Festival of Marketing
We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.
Read MoreTopics: B2B Data Analysis, b2b data audit, b2b data append, 2019 targets
We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.
Read MoreTopics: B2B Awards, B2B Marketing to SMEs, International B2B Marketing Awards, #b2bmarketing, customer insight, adey, niit technologies, award winning, gdhv, B2B Marketing to corporate, multi channel b2b marketing
2 days, 100s of speakers, 120kgs of pick and mix, 30 kilos of chocolate and one hell of a sugar rush… well, we are all about the numbers!
Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).
Read MoreTopics: really b2b, #fom18, #festivalofmarketing, #b2bmarketing, #marketmakers
So we have had the pleasure of being a part of our first Festival of Marketing this year, so we wanted to share some of our highlights from day one!
Read MoreTopics: #LeadGeneration, #fom18, #festivalofmarketing, #b2bmarketing
That’s right, award season is upon us, and with that, we are thrilled to announce that we have been shortlisted for a whopping seven accolades at this years’ International B2B Marketing Awards!
Read MoreTopics: B2B marketing, B2B Awards, b2b creative team, B2B Creative Strategy, International B2B Marketing Awards
Content is both the cause of, and solution to, many marketers’ problems.
Like channels including email and social media, content has taken its place as a fundamental pillar of B2B marketing. When planning campaigns or marketing strategies, content’s inclusion is simply a given – and rightly so. Tackling long buying cycles, building brand trust, or positioning organisations as industry thought-leaders, few channels do the job as well as content. From ebooks and tip sheets, to infographics and checklists, this multi-function solution has a place in all marketing activities… and this could be its downfall.
Read MoreTopics: B2B Content Marketing, marketing content, b2b content blog, interactive content
In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.
Topics: B2B Content Marketing, B2B Lead Nurturing, B2B lead generation strategy
In November 2017, we attended the Southampton Business Expo to find out what challenges were on the horizon for business owners, marketers and salespeople alike.
Read MoreTopics: 2018 marketing
Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing
Topics: B2B Lead Generation, B2B marketing, #LeadGeneration, #Christmas2017, #WHAM, 2018planning, 2018 marketing
Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace. Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you.
Read MoreTopics: B2B Data Analysis, b2b trends, b2b trends 2018