Is Account Based Marketing (ABM) Right for You?

Posted by Kenneth Connolly on 24-Mar-2017 15:00:00

When you know who your most profitable and high-profile clients are, why wouldn’t you want to attract more organisations just like them? Well, that’s exactly what account based marketing (ABM) enables businesses to achieve. By targeting a hand-picked group of ‘dream’ prospects, companies can focus their energy and resources on creating highly targeted messaging and activity.

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Topics: B2B marketing, Account Based Marketing, B2B Account Based Marketing

(Tipsheet) Account Based Marketing and Measuring ROI

Posted by Kenneth Connolly on 17-Mar-2017 15:15:00

Account based marketing (ABM) is one of those techniques which has picked up speed over the past 12 months. Many marketers are experimenting with the activity, others are investing heavily in it, and many more plan to implement it in some way during 2017. Now, the statistics and case studies which have already been published show that ABM works. So why isn’t everyone doing it? Well, it turns out this marketing approach isn’t for everyone. For one reason or another, some businesses just simply aren’t ready to jump aboard the ABM train. But, for those that are, our latest tipsheet is packed with hints and tips, including…

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Topics: B2B, Account Based Marketing, B2B Account Based Marketing

[Infographic] B2B Account Based Marketing – The What, Why, and Should You?

Posted by Kenneth Connolly on 10-Feb-2017 14:00:00

80% of marketers measuring ROI say that ABM outperforms other marketing investments*

For those of you still unsure as to the meaning of account based marketing (ABM), let me explain. Unlike the traditional method of marketing to a large target audience and then qualifying them in or out of further activities, ABM is much more focused. In fact, this activity is so focused, that any other method could be considered as a ‘spray and pray’ approach.

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Topics: B2B Account Based Marketing, b2b abm, B2B marketing ABM

How to Build Your B2B Dream Prospect List

Posted by Kenneth Connolly on 09-Feb-2017 10:18:32

Every business will have at least an idea of which companies they’d love to work with – and this is the foundation of a ‘dream’ prospect list. However, there’s more to it than this, which is why it’s so important to carry out a comprehensive review process and use criteria to determine if a prospect company really is a ‘dream’.

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Topics: B2B marketing, B2B marketing ABM, B2B dream prospects,, B2B dream prospects list

B2B Marketing – Achieving the Personal Touch with Modern Buyers

Posted by Kenneth Connolly on 20-Jan-2017 15:45:00

74% of marketers say targeted personalisation increases customer engagement[i]

Do you remember the novelty of receiving that first marketing email which included your name in the subject line or body copy? It was great right? The impact that this tactic had on engagement rates made B2C and B2B marketers alike think they’d uncovered the secret to success. However, as with all things marketing, audiences quickly got wise to it and became jaded and unimpressed. So what now? Does that mean personalisation is dead? Certainly not. In fact, thanks to today’s ever-advancing technologies and data capturing capabilities, this technique can be more valuable than ever before.

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Topics: B2B marketing, B2B Personalisation, B2B Segmentation, B2B Marketing Personalisation

3 Reasons Why B2B Marketing RFPs are Key to Success

Posted by Libby Millier on 13-Jan-2017 15:30:00

In the competitive B2B industry, companies like yours undoubtedly want to work with the very best. For this reason, when it comes to choosing an important partner like a B2B marketing agency, a request for proposal (RFP) is a tried and tested process.

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Topics: B2B marketing, B2B Marketing Agency, b2b marketing rfp

B2B Marketing In 2017 - Are You Ready For What’s Ahead?

Posted by Kenneth Connolly on 06-Jan-2017 15:30:00

Everyone involved in B2B marketing will be quick to tell you that 2016 was a busy year. With new activities, technology, and methodologies coming to the forefront, it was another great year for the industry. But now that 2017 is upon us, what’s in store? What can you and your team expect to see playing an increasingly larger role in your activity over the coming 12 months? Well, let’s see. We’ve reviewed the biggest talking points and developments from 2016 and made a few predictions for which of these will continue into 2017.

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Topics: B2B marketing, b2b marketing 2017

A B2B Marketing Letter to Santa

Posted by Kenneth Connolly on 16-Dec-2016 15:30:00

 

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Topics: B2B marketing, b2b christmas, b2b marketers wishlist, b2b marketing letter to santa

B2B Content Marketing in 2017 and the Things to Remember

Posted by Kenneth Connolly on 09-Dec-2016 15:45:00

It’s no secret that B2B marketing is likely to see a variety of changes during 2017, including new techniques, technology, and methodology. These developments are also likely to include changes to B2B content marketing, as it looks to become less static and more interactive. With the inclusion of quizzes, polls, calculators, and a variety of other tools, the ebooks and tipsheets that we know today are likely to become less of a go-to manoeuvre. However, even with the newer forms of content, there will still be aspects which marketers will need to consider, especially if they hope to succeed…

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Topics: B2B Content Marketing, B2B marketing, b2b marketing 2017, b2b content marketing 2017

Qualifying B2B Marketing Automation Leads

Posted by Kenneth Connolly on 02-Dec-2016 15:30:00

Ok, marketing automation is revolutionary, and this goes without saying. Considering our daily reliance on programs like Hubspot, Marketo, and Eloqua, it’s difficult to imagine how we ever got by without these ‘robotic’ helpers. From sending emails, to running reports, our lives have never been easier. And, thanks to features such as lead scoring, human interaction with leads is no longer needed before passing them to sales. Right? Wrong!

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Topics: B2B Marketing Automation, B2B Lead Qualification, b2b marketing automation leads

Most Awarded Agency at the 2016 B2B Marketing Awards!

Posted by Libby Millier on 25-Nov-2016 15:30:00

What a fantastic end to 2016 for Really B2B! The office is absolutely buzzing today as we celebrate taking home not one, not two, but an incredible three awards at the B2B Marketing Awards last night!

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Topics: B2B Marketing Awards, b2b marketing awards 2016, B2B Marketing Awards winners

Setting B2B Marketing Goals for 2017

Posted by Kenneth Connolly on 18-Nov-2016 15:45:00

With the new year approaching fast, you’re no doubt currently looking at your budgets, goals and objectives for 2017. But is it enough to simply have a rough idea of what you want to achieve over the next 12 months? Of course not. The most successful organisations are experts at setting goals, continually monitoring their status, and learning from their past experiences. And with the help of the following suggestions, you will be too. So, start by looking at your performance in 2016 so far. What worked and what didn’t? What challenges arose, and how did you overcome them? As the old saying goes, ‘those who forget the past are doomed to repeat it’.

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Topics: B2B marketing, b2b marketing goals, marketing goals 2017, marketing goal setting

Key takeaways from B2B Marketing’s CXcellence 2016

Posted by Libby Millier on 11-Nov-2016 15:30:00

"CX is the sum totality of how customers engage with your company and brand, not just in a snapshot in time, but throughout the entire arc of being a customer." Harvard Business Review.

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Topics: B2B marketing, b2b marketing cxcellence, b2b marketing customer experience

B2B Lead Generation – Winning in This Numbers Game

Posted by Kenneth Connolly on 04-Nov-2016 15:30:00

When it comes to B2B lead generation, we’re all given basically the same objectives – get more leads and ensure they are high quality. As marketers, the pursuit of these goals keep our minds occupied almost constantly. But, one factor is more important than the other. For example, if you can’t generate leads, then their quality is going to be the least of your concerns. So, for this reason alone, lead generation needs to be the primary focus for B2B marketers.

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Topics: B2B Lead Generation, B2B lead generation strategy, B2B Lead Generation Planning

Bringing Dead B2B Marketing Leads Back to Life This Halloween…

Posted by Kenneth Connolly on 28-Oct-2016 16:30:00

Taking its name from an ancient ritualistic feast called ‘All Hallows Evening’, Halloween is the one night of the year when the spirits of the dead can return to earth. So, as the streets fill with devilish ghouls, wicked witches, hideous monsters… and a lot of kids dressed as Harry Potter, ask yourself what you can do to breathe life back into your dead B2B marketing leads.

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Topics: B2B marketing, B2B marketing leads, dead b2b marketing leads, marketing leads

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