Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).
Read MoreTopics: #festivalofmarketing, #fom18, #b2bmarketing, #marketmakers, really b2b
So we have had the pleasure of being a part of our first Festival of Marketing this year, so we wanted to share some of our highlights from day one!
Read MoreTopics: #fom18, #festivalofmarketing, #b2bmarketing, #LeadGeneration
That’s right, award season is upon us, and with that, we are thrilled to announce that we have been shortlisted for a whopping seven accolades at this years’ International B2B Marketing Awards!
Read MoreTopics: B2B Awards, B2B Creative Strategy, b2b creative team, B2B marketing, International B2B Marketing Awards
Like channels including email and social media, content has taken its place as a fundamental pillar of B2B marketing. When planning campaigns or marketing strategies, content’s inclusion is simply a given – and rightly so. Tackling long buying cycles, building brand trust, or positioning organisations as industry thought-leaders, few channels do the job as well as content. From ebooks and tip sheets, to infographics and checklists, this multi-function solution has a place in all marketing activities… and this could be its downfall.
Read MoreTopics: b2b content blog, marketing content, B2B Content Marketing, interactive content
In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.
Topics: B2B Content Marketing, B2B lead generation strategy, B2B Lead Nurturing
In November 2017, we attended the Southampton Business Expo to find out what challenges were on the horizon for business owners, marketers and salespeople alike.
Read MoreTopics: 2018 marketing
Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing
Topics: B2B marketing, #Christmas2017, #LeadGeneration, #WHAM, B2B Lead Generation, 2018planning, 2018 marketing
Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace. Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you.
Read MoreTopics: B2B Data Analysis, b2b trends, b2b trends 2018
Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!
Read MoreTopics: B2B Lead Generation, B2B Award Winners, B2B Awards, B2B Agency
As part of the recruitment and training process at Really B2B, we ask all our staff to write a blog on completion of their first 3 months in the role. This activity not only shows us that we have some very talented people in our midst, but there is a variety of interesting characters too. So, in the first instalment of this blog series, here’s a post from our ever-inquisitive, Jack.
Read MoreTopics: B2B Marketing Agency, b2b marketing career
Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.
Read MoreTopics: CX, Automated Marketing, B2B Marketing Automation, B2B CX
The old adage tells us that knowledge is power – and that is certainly true in the world of B2B marketing.
In an industry that changes frequently, the ability to stay up to date with the latest insights can be the difference between success and wasted budget. So, where do you start? What is the best way to stay ahead of the curve? Well, few channels will provide in-depth learnings and guidance at the frequency achieved by blogs. Subscribing to around 5 blog feeds means you’re likely to be reading the latest industry news and findings multiple times each week.
Read MoreTopics: B2B, B2B Content, B2B Blog, b2b content blog
If you want to create really engaging and meaningful communications in B2B marketing, it’s time to think big!
Read MoreTopics: B2B Marketing Strength, B2B Creative Strategy, b2b creative, b2b creative team
Think of influencer marketing and you may think of Zoella, the 11.8m follower-strong blogger and vlogger whom brands leverage to promote their fashion and beauty products. Or maybe Pepsi’s disastrous influencer marketing campaign with Kendall Jenner. (I surprised myself as a newly-crowned Xennial that I even knew who these people are!)
Read MoreTopics: B2B Influencers, Influencer marketing, B2B
Topics: B2B Agency, B2B Marketing Agency