As many as 90% of people who work on computers daily have problems with their eyes [i]
We’ve all experienced it. It’s Friday afternoon and it’s been a busy week in the B2B marketing department. You’ve been working long hours, staring at your computer screen for upwards of 10 hours a day, and your vision is starting to become blurry. You realise you haven’t had a break in a few hours and soon enough, a headache starts to set in. All you want to do is go home, but that reporting isn’t going to do itself…
As the amount of time people spend staring at screens has increased so dramatically over the last few years, no-one knows for sure if it will result in permanent eye damage. However, experts are certain that prolonged use of digital devices causes eye strain and discomfort. Eye strain can be experienced by people who work on computers in any industry, but for the modern B2B marketer, it’s becoming a part of the job. It’s especially an issue for younger generations, with 68% of millennials suffering from physical eye discomfort after two or more hours in front of a digital screen [ii].
Although looking at a computer is an essential part of B2B marketing, this doesn’t mean you can’t do anything about it. By making a few small changes to your daily routine and giving your eyes a much needed break from time to time, you can minimise the risk of damage.
Take regular breaks
This is true for any work environment, but for people working on computers it’s easy to become engrossed in work and forget to take a break. Physically getting up and stepping away from your desk will allow your eyes to focus on objects in the distance, whether it’s a short walk at lunchtime, or simply a stroll around the office.
Use the ‘20 x 4’ rule, keep your eyes at least 20 inches from your screen, and every 20 minutes take a 20 second break to look at something 20 feet away.
Make a conscious effort to blink more
Staring at a computer can really dry your eyes out. Frequent blinking can help to keep your eyes moist and comfortable, and less likely to be impacted by the screen.
Adjust the lighting
If your office has fluorescent lighting, there probably isn’t a lot you can do to change it. You can, however, try and keep the lighting down when you’re at home or on the weekends, to avoid additional strain. You can also adjust the brightness on your monitor, and eliminate any glare from windows by closing blinds or curtains.
Get regular eye exams
Just like regular check-ups with your doctor, it’s important to have your eyes tested at least once a year in order to keep on top of any changes in your prescription.
Need to discuss an upcoming pitch with a colleague? Want to speak to a client about a social media campaign? Invite them to a face-to-face meeting rather than emailing them. As well as removing the strain on your eyes, face-to-face meetings are generally more dynamic and productive than email or telephone conversations.
If you and your staff are experiencing eye discomfort as a result of long periods of screen time, why not look at automating certain areas of your marketing strategy? Using a B2B marketing automation tool will reduce the amount of time your staff spend staring at computers, and also streamline your marketing processes at the same time.
To find out more about marketing automation and how it can revolutionise your marketing activity.
Download the B2B marketing automation handbook now…