Ash Chandler

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Customer experience powered by marketing automation

Posted by Ash Chandler on 21-Sep-2017 08:30:00

Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.

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Topics: B2B Marketing Automation, Automated Marketing, B2B CX, CX

Marketing Automation: What is an MQL?

Posted by Ash Chandler on 02-Jun-2017 15:00:00

Firstly, what is an MQL in this world of acronyms and abbreviations? Well, it’s a marketing qualified lead.

This status is used in lifecycle marketing and the defined stages related to the concept of mapping and aligning marketing and sales efforts to different stages of a buyer journey.

A simple lifecycle can be stated as such: anonymous > MCL > MEL > MQL > SQL > SRL > customer

The lifecycle is traditionally linked to the sales funnel stages: Awareness > Consideration > Decision > Sale

An MQL is the final output of all marketing plans, campaigns and activities – it’s the hard-earned leads that have been generated from months and possibly years of marketing effort.

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Topics: B2B Marketing Automation, Marketing Automation, Automated Marketing, marketing automation mql

Marketing Automation: The Marketer's Perpetual Motion Machine

Posted by Ash Chandler on 06-May-2016 17:10:00

When Leonardo da Vinci first thought of his perpetual motion machine and drew his 'Study in Perpetual Motion', he was trying to solve one of the greatest achievements in physics.

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Topics: B2B Marketing Automation, Marketing Automation, b2b marketing automation software

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