Are you thinking about your first marketing automation setup? Have you just started the process of embedding marketing automation into your business? Alternatively, are you a seasoned, marketing automation marathoner who has experienced everything marketing automation has to offer?Read More
Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.Read More
Firstly, what is an MQL in this world of acronyms and abbreviations? Well, it’s a marketing qualified lead.
This status is used in lifecycle marketing and the defined stages related to the concept of mapping and aligning marketing and sales efforts to different stages of a buyer journey.
A simple lifecycle can be stated as such: anonymous > MCL > MEL > MQL > SQL > SRL > customer
The lifecycle is traditionally linked to the sales funnel stages: Awareness > Consideration > Decision > Sale
An MQL is the final output of all marketing plans, campaigns and activities – it’s the hard-earned leads that have been generated from months and possibly years of marketing effort.Read More
When Leonardo da Vinci first thought of his perpetual motion machine and drew his 'Study in Perpetual Motion', he was trying to solve one of the greatest achievements in physics.Read More