Firstly, what is an MQL in this world of acronyms and abbreviations? Well, it’s a marketing qualified lead.
This status is used in lifecycle marketing and the defined stages related to the concept of mapping and aligning marketing and sales efforts to different stages of a buyer journey.
A simple lifecycle can be stated as such: anonymous > MCL > MEL > MQL > SQL > SRL > customer
The lifecycle is traditionally linked to the sales funnel stages: Awareness > Consideration > Decision > Sale
An MQL is the final output of all marketing plans, campaigns and activities – it’s the hard-earned leads that have been generated from months and possibly years of marketing effort.