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Martech, 3 challenges no one tells you about (and how to overcome them)

Posted by Daisy Truman on 02-Oct-2020 12:34:13

In January 2020, B2B Marketing's Trend Tracker found Marketing Automation was the top focus for client-side marketers, and second highest for agency side marketers. 10 months and a global pandemic later, the solutions that MA provides continues to support teams through times of stretched resource, budget cuts and uncertainty of the future of their market.

Topics: Marketing ROI, B2B Marketing Automation, B2B Marketing Strategy, Marketing Automation, martech