Harriet Terrill

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B2B content marketing strategy – like turning strangers into friends

Posted by Harriet Terrill on 16-May-2018 12:00:00

In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.

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Topics: B2B Content Marketing, B2B Lead Nurturing, B2B lead generation strategy

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