Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Supercharge your demand generation with intent marketing

Posted by Harriet Terrill on 05-Feb-2021 15:29:43

Intent marketing uses data to target prospects who are actively researching or are interested in specific B2B topics. This activity allows you to reach out with the right message at the right time, and effectively talk to those prospects. So, how can you begin utilising this fantastic technique to supercharge your marketing activity? Here’s the key steps you’ll need to take…

Topics: Marketing Strategy, Demand Generation, customer insight, intent data, intent marketing

Now is the time to futureproof your B2B marketing strategy

Posted by Harriet Terrill on 21-Dec-2020 10:12:12

We’re right on the cusp of a new year and if 2020 is anything to go by, futureproofing your 2021 B2B marketing strategy should be high on your agenda. This means creating a plan that is risk-averse (pandemic-proof), but does not hinder creativity and innovation. So, how can you build this elusive future-proof strategy? Here’s what the experts recommend…

Topics: B2B Marketing Strategy, B2B Marketing Planning, B2B Creative Strategy, Innovation

Why your current content strategy isn’t working

Posted by Harriet Terrill on 17-Dec-2020 10:07:32

Like many B2B businesses, you are probably creating and distributing content on a regular basis, but without the right strategy, you’re unlikely to realise the results you are hoping for. In this blog, we look at the key reasons your content isn’t performing well – from failing to understand your prospects, to using formats that won’t keep your prospects engaged.

Topics: Marketing ROI, B2B Content, B2B Marketing Strategy, Content Strategy

Prove the value of your B2B marketing to the board

Posted by Harriet Terrill on 27-Oct-2020 13:47:14

It can be difficult enough to secure marketing budget – even when things are good. Given the year we’ve had and the imminent tightening of purse strings, things could get even harder for marketers. Thankfully though, there’s a glimmer of hope. 

Topics: B2B Marketing ROI, B2B Marketing Agency, B2B Marketing Resources, Marketing Budget, B2B Marketing C-Suite

The power of personality profiling

Posted by Harriet Terrill on 11-Mar-2020 10:47:20

72% of business buyers expect communications from businesses that are personalised to suit their needs.

To connect with your prospects, you need to tailor your communications to their unique needs – as a B2B marketing professional, you likely understand this. But, are you capitalising on every opportunity to develop a deeper understanding of your audience? Segmenting by job role and pain points is a great start, as is enhancing your approach with ‘first name’ and ‘business name’ personalisation. However, at Really B2B, we wanted to take prospect profiling to the next level…

Topics: B2B Lead Generation, B2B sales lead generation, B2B Marketing Personalisation, disc profiling, personality profiling, b2b communication

Inject rocket fuel into your marketing strategy… with personas

Posted by Harriet Terrill on 24-Apr-2019 13:49:30

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create personas that drive real results.

Topics: B2B Personas, Buyer Personas, B2B Buyer Personas, B2B Marketing Personas

B2B content marketing strategy – like turning strangers into friends

Posted by Harriet Terrill on 16-May-2018 12:00:00

In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.

Topics: B2B Content Marketing, B2B Lead Nurturing, B2B lead generation strategy