Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Inject rocket fuel into your marketing strategy… with personas

Posted by Harriet Terrill on 24-Apr-2019 13:49:30

If you’re even a little bit unsure about persona documents, you’re not alone – nearly 80% of marketers indicated they were confused about what buyer personas were [i]. So, to help you make sure you’re getting the most out of your marketing strategy, we’ve created this tip sheet, which will give you all the info you need to create personas that drive real results.

Topics: B2B Personas, Buyer Personas, B2B Buyer Personas, B2B Marketing Personas

B2B content marketing strategy – like turning strangers into friends

Posted by Harriet Terrill on 16-May-2018 12:00:00

In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.

Topics: B2B Content Marketing, B2B Lead Nurturing, B2B lead generation strategy