Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B Buyer Personas: How to Create Your Own

Posted by John Hatton on 30-Oct-2014 15:47:00

The vast majority of B2B decision-makers have a wealth of marketing material to choose from when looking for solutions to pain points. This means that unlike in the past, purchasing power is well and truly with the customer rather than the seller.

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy

B2B Buyer Personas – No More Guess Who

Posted by John Hatton on 23-Oct-2014 17:13:00

Does tailoring your marketing to a specific buyer sometimes feel like you’re playing a game of Guess Who?

Topics: B2B, B2B marketing, B2B Buyers, B2B Marketing Agency, Buyer Personas, B2B Buyer Personas

7 Important Lessons from Dreamforce 2014

Posted by John Hatton on 21-Oct-2014 15:56:00

Dreamforce is famed for its innovatively fun approach to addressing serious business issues. Plus, it attracts so many industry movers and shakers that attaining knowledge is guaranteed. That’s why Really B2B have attended for the last two years. While I haven’t had the privilege myself, this year two of our high-level directors, Kirsty Dawe and Nicola Tipp, did. Twitter tells me they spent a fair amount of time in restaurants and taking selfies with celebrities *ahem* Will.i.am. But, they tell me they gained a wealth of industry knowledge.


To prove it, here are Kirsty’s and Nicola’s seven key takeaways from Dreamforce 2014…

Topics: B2B, B2B marketing, Dreamforce, Kirsty Dawe, Dreamforce 2014, Nicola Tipp

Do you need a B2B social media marketing manager?

Posted by John Hatton on 16-Oct-2014 17:34:00

Millions of people visit social media sites every day. We tell our friends where we are, who we are with and what we’re doing – it’s almost second nature for some. That’s why businesses often think that management of their own social media channels is fairly trivial, some might even call it easy. But businesses that adopt a naïve approach to social media could be missing out on a valuable resource for lead generation.

Topics: B2B, social media marketing, B2B Social Media, B2B Marketing Agency, Marketing Agency

B2B Business Growth – Aligning Marketing & Sales in New Markets

Posted by John Hatton on 14-Oct-2014 16:54:00

Once a business has established itself in the market, the next natural step is to expand. Whether their goal is to grow their market share, enter a new market, or expand overseas, the objective is always the same – increase revenue.

Topics: B2B marketing, B2B Business Growth, B2B Sales and Marketing, B2B Marketing Team, business growth

Should B2B Marketing Be Outsourced or In-house?

Posted by John Hatton on 30-Sep-2014 17:25:00

Outsourced lead generation achieves 43% better results than in-house – Marketing Sherpa 

Topics: B2B Inbound marketing, B2B Lead Generation, B2B, B2B marketing, B2B Marketing Agency, B2B Marketers, Marketing Agency, Outsourced Marketing

B2B Marketing – 7 Steps to Inbound Marketing Integration

Posted by John Hatton on 11-Sep-2014 17:29:00

Topics: B2B Inbound marketing, B2B marketing, Inbound marketing, B2B Marketing Agency, B2B Marketers, Marketing Agency

B2B - Measuring ROI From Direct Mail

Posted by John Hatton on 09-Sep-2014 16:39:00

Topics: B2B, B2B Marketing ROI, Marketing ROI, B2B Direct Marketing, Direct mail marketing, B2B direct mail, ROI, Direct Mail, Direct Marketing

B2B Email – 7 Subject Line Tips to Boost Your Open Rate

Posted by John Hatton on 04-Sep-2014 16:58:00

182.9billion emails were sent every day in 2013The Radicati Group

Topics: email marketing, B2B marketing, B2B email marketing, Email subject lines, B2B Email

B2B Lead Generation – The Joy of Planning

Posted by John Hatton on 19-Aug-2014 17:44:00

Creating a B2B lead generation plan can be a daunting process. For some marketers it conjures up memories of laboriously sifting through analytics on spreadsheets while intermittently sensing wafts of colleagues’ lunches and piercing phone natter. But why does campaign planning get such a bad rap, especially given that it’s arguably the most informative and important stage of the marketing cycle?

Topics: B2B Lead Generation, B2B Leads, B2B, B2B marketing, B2B Strategy, B2B Lead Generation Planning