Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Boost your marketing campaign with these data modelling techniques

Posted by Jonny Drodge on 23-Oct-2019 11:10:00

With the ever-growing complexity of B2B marketing, marketers are increasingly expected to move away from vanity metrics towards real actionable measurements for ever more transparent and trackable campaigns. They also need to prove real ROI and use evidence and data to aid in campaign decision-making. But, with all the different analytical models out there, how can marketers effectively put on their statistician hats and ensure they are using data effectively in their campaigns?

Topics: B2B Data Analysis, b2b attribution modelling, b2b propensity modelling, b2b marketing analytics, b2b cohort analysis

B2B Marketing's Big Data Buzz

Posted by Jonny Drodge on 11-Dec-2017 12:30:00

Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace. Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you.

Topics: B2B Data Analysis, b2b trends, b2b trends 2018