With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.
Account Based Marketing,
B2B marketing ABM,
b2b marketing blogs,
On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]
b2b marketing blogs,
Content is both the cause of, and solution to, many marketers’ problems.
Like channels including email and social media, content has taken its place as a fundamental pillar of B2B marketing. When planning campaigns or marketing strategies, content’s inclusion is simply a given – and rightly so. Tackling long buying cycles, building brand trust, or positioning organisations as industry thought-leaders, few channels do the job as well as content. From ebooks and tip sheets, to infographics and checklists, this multi-function solution has a place in all marketing activities… and this could be its downfall.
B2B Content Marketing,
b2b content blog,
Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing
B2B Lead Generation,
The old adage tells us that knowledge is power – and that is certainly true in the world of B2B marketing.
In an industry that changes frequently, the ability to stay up to date with the latest insights can be the difference between success and wasted budget. So, where do you start? What is the best way to stay ahead of the curve? Well, few channels will provide in-depth learnings and guidance at the frequency achieved by blogs. Subscribing to around 5 blog feeds means you’re likely to be reading the latest industry news and findings multiple times each week.
b2b content blog
We are really pleased to announce that Really B2B is now part of Centaur Media PLC, joining other leading brands including Econsultancy, Marketing Week, The Lawyer, Celebrity Intelligence and Oystercatchers.
B2B Marketing Agency,
As marketers, we are all aware that companies which use blogs get 67% more leads than those that do not[i] - that’s a given. But, when it comes to ideal lengths of posts, there seems to be a huge lack of consensus. Some people say that 2,000+ words generates the best results, whereas others suggest less than 500 is the target. So what’s the answer? Well, we’re not so bold as to suggest we have the answer. However, we are able to offer some advice and guidance on choosing the length that suits you.
b2b marketing blogging,
marketing blog length,
b2b marketing blogs
I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.
B2B Inbound marketing,
B2B Lead Generation,
b2b sales leads,
B2B Direct Marketing,
B2B Marketing Agency
In the animal kingdom, camouflage is used for two purposes. The first of these is for safety as it enables animals to hide from predators. The second however is used by predators themselves. They use camouflage as a way to hide their approach from their prey when advancing on their next meal. From owls and spiders, to leopards and snakes, predators’ camouflage has evolved to a superior level and enabled their species to survive.
B2B social media marketing,
B2B Social Media,
B2B Native Advertising,
B2B Marketing Social Media,
Yesterday saw thousands of enthusiastic B2B marketers descend on London’s Business Design Centre for the B2B Marketing Ignite event. A combination of conference, networking opportunity, and awards ceremony, this occasion attracted the industry’s best and brightest stars for a day-long agenda filled with insights and information. With input from experts across a variety of disciplines, the information and advice was flying thick and fast. And of course, we sent a selection of our marketing directors and managers along to ensure we stay ahead of the curve.
b2b marketing ignite,
b2b marketing people
The average attention span in 2015 was 8.25 seconds[i]
To put this statistic into perspective, the average attention span of a goldfish is 9 seconds. Yes, that’s right… humans now have a shorter attention span than goldfish! And this information is a generalised number, as when it comes to viewing webpages and content, the time is no doubt a lot less than 8.25 seconds. So, what does this mean for B2B marketing content? Well, the landscape is changing and a paradigm shift is taking place. Are you ready?
B2B Content Marketing,
Email marketing, how we love it. Even to this day, the grandfather of online marketing is still performing and proving to be a highly valuable weapon in the B2B marketer’s arsenal. But, have we stopped giving this channel the due care and attention it deserves? Perhaps so.
B2B email marketing,
b2b marketing emails
For those organisations out there that have yet to review and amend their procedures in line with the GDPR, now is definitely the time. With the law coming into force in May 2018 (yes, this time next year), failure to comply could result in fines of up to €20 million. And just to clarify, the fact Brexit is going ahead will make no difference to the implementation of this law, so that’s not a ‘get out of jail card’ either. So, what should you be doing now to ensure you are best placed for the arrival of the GDPR next year? Well…
b2b GDPR laws,
b2b marketing GDPR,
As a generation who were born or brought up during the age of internet technology, digital natives are able to adapt and respond to the latest digital trends with seemingly little trouble. What about the rest of us though? What about those of us who go to great lengths to understand and implement the latest tech, only to find that 3 more tools have arrived in the marketplace during that time? As people who seem to be endlessly chasing a ‘comfort zone’ of the latest technology knowledge, these digitally displaced marketers could really do with a break.
b2b marketing digital native,
Believe it or not, 91% of B2B buyers are influenced by word-of-mouth referrals when making their buying decision[i]. This means that even with their great power and authority, there are few things which these decision-makers rely on more than input from their colleagues. So, what does this mean for you? Well, ultimately it means - overlook these influencers at your peril.