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[INFOGRAPHIC] Are You Guessing Who Your B2B Buyers Are?

Posted by Kenneth Connolly on 17-Oct-2014 11:14:00

Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?

B2B-Buyer-Personas-Infographic-Guess-Who

Want to learn more about really understanding your B2B buyers? We've created an ebook, B2B Buyer Personas: A Marketer's How-to Guide, to help you do just that. 

Download your B2B Buyer Personas How-to Guide now

Topics: B2B, B2B marketing, B2B Buyers, Buyer Personas, B2B Buyer Personas, B2B Marketing Strategy