Prior to developing a B2B marketing strategy, creating and correctly using buyer personas should be number one on a marketer's list of priorities. Research shows that targeted personas boost sales leads by 124%. But what are the questions you should be asking as part of your vital research?
Want to learn more about really understanding your B2B buyers? We've created an ebook, B2B Buyer Personas: A Marketer's How-to Guide, to help you do just that.