Whether you’re buying a new house, applying for a bank loan or even putting a bet on a horse race, we all want some expert knowledge. We want that insider information that’s going to save us time, money and energy. So, whether it’s an independent advisor, an industry specialist or even just an ‘old hand at the game’, guidance from someone who knows the processes is a priceless asset.
85% of B2B marketers using marketing automation platforms in 2014 feel that they’re not using them to their full potential - SiriusDecisions
This is why we’ve created the B2B Marketing Automation Insider’s Guide. Following our marketing automation infographic and automation how-to guide, we thought we’d provide some of the key information for each area of content marketing – to help you get the best from this kind of technology as quickly as possible.
As you probably know, marketing automation tools (of which there are many) look good on paper and provide envied results, but the implementation stages can be somewhat resource-intensive. Through our own personal experiences and those with our clients, we’ve faced and overcome almost every hurdle. We’ve gathered as much information from each scenario as we could and have channelled that data into becoming marketing automation specialists. The result is that we’ve been able to create 20 tips to getting the most from your marketing automation – which will ultimately help you generate better ROI and revenue.
Whether it’s using bullet points and smart form fields on landing pages to improve conversions and data gathering techniques; or tracking keywords and arranging automatic posting on social media, we’ve got you covered.
With topics including:
- Landing pages
- Blog posts and SEO
- Social media
- Workflows and timings
- Data reporting and formatting
To make sure you stay ahead of your competitors and generate the maximum amount of revenue and ROI from your marketing automation tools.