In today’s hectic culture where the phrase ‘time is money’ has almost replaced ‘goodbye’, Twitter’s provision of bite-sized information streaming between marketers, their peers, industry leaders, clients and leads has become an essential B2B marketing tool. It’s hard to imagine how people ever got on without it.
We like to think that we know a thing or two about B2B marketing, but we also know that you should never stop trying to learn more. So, with that in mind, we constantly monitor Twitter (and other social networks) to check out what’s going on in the industry. But this is the age of information sharing and we don’t want to hog all of the great knowledge. So, now we want to share with you some of the B2B marketing profiles on Twitter that we find particularly engaging and insightful.
No statistics on the number of shares, retweets, followers etc. We only one used one metric when putting this list together – raw appreciation for the knowledge they share…If you don’t follow these guys already, be sure to start soon. Every day they post interesting insights into the world of B2B marketing.
• Richard Robinson – @RobinsonRG
• B2B Marketing – @MarketingB2B
• Hubspot – @HubSpot
• Joel Harrison – @joel_b2beditor
• John Watton – @jwatton
• Joe Pulizzi – @JoePulizzi
• MarketingProfs – @MProfsWire
• Ben Harper – @benharper87
• Anne Handley – @MarketingProfs
• Joe Edwards - @BrandJoe
We hope that you find their output as helpful as we do. These guys are all pretty generous with their time as well, so if you have a serious question about B2B marketing then they’re good at answering one-to-one questions.
Or, perhaps you want to share some of your own perceptions and become an influencer yourself? If so, why not read our free guide to B2B social media marketing? You can download Part 1 from the link below. It’s full of useful information about how to make the most of social media for your B2B campaigns…