Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Ready for a 9 - 5! My first 3 months...

Posted by Naomi Hatherley on 30-Jan-2019 16:52:51

 After 3 years in the big smoke I decided to make the decision to move back to my seaside town of Portsmouth. Not only had I had enough of the hustle and bustle of London, I knew I had more ambition than what my retail job could offer me. To quote Dolly Parton, I knew I was finally ready for a 9 to 5. 

Topics: B2B Marketing Team, B2B Marketing Training, b2b marketing career, b2b marketing account executive

Chatbots in B2B marketing – the next big thing?

Posted by Kenneth Connolly on 28-Jan-2019 16:06:37

On average, B2B companies take 10 hours to respond to a message[i], whereas 5 minutes or less is the optimum time to respond to a lead[ii]

Topics: b2b marketing blogs, martech, chatbots, marketing technology, b2b martech

Introducing XEIM

Posted by Gemma Roalf on 22-Jan-2019 08:53:08

Centaur Media Plc

Centaur’s marketing division rebrands as XEIM to offer broader range of services

Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of XEIM, the new name for the Group’s marketing businesses.

Topics: really b2b, #marketmakers, XEIM, Marketing Week, Centaur Media, Econsultancy, Oystercatchers, Creative Review, Design Week, Foresight News, Fashion Monitor, eXcellence In Marketing, Year Ahead, Influencer Intelligence, Festival of Marketing

Optimising your database for a strong 2019

Posted by Gemma Roalf on 08-Jan-2019 13:55:38

We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.

Topics: B2B Data Analysis, b2b data audit, b2b data append, 2019 targets

4 wins at The International B2B Marketing Awards!

Posted by Gemma Roalf on 03-Dec-2018 09:59:54

We’re thrilled to announce that we had another fantastic year at the International B2B Marketing Awards - adding four more awards to our trophy case.

Topics: B2B Awards, B2B Marketing to SMEs, International B2B Marketing Awards, #b2bmarketing, customer insight, adey, niit technologies, award winning, gdhv, B2B Marketing to corporate, multi channel b2b marketing

Festival of Marketing - Day 2

Posted by Gemma Roalf on 12-Oct-2018 12:18:05

2 days, 100s of speakers, 120kgs of pick and mix, 30 kilos of chocolate and one hell of a sugar rush… well, we are all about the numbers!

Festival of Marketing is over for another year, but we’ve had the best time meeting new people, listening to experts in their fields, and enjoying our chocolate fountain (of course).

Topics: really b2b, #fom18, #festivalofmarketing, #b2bmarketing, #marketmakers

Festival of Marketing - Day One

Posted by Gemma Roalf on 10-Oct-2018 17:48:22

So we have had the pleasure of being a part of our first Festival of Marketing this year, so we wanted to share some of our highlights from day one!

Topics: #LeadGeneration, #fom18, #festivalofmarketing, #b2bmarketing

It’s the most wonderful time of the year…!

Posted by Gemma Roalf on 13-Aug-2018 17:41:00

That’s right, award season is upon us, and with that, we are thrilled to announce that we have been shortlisted for a whopping seven accolades at this years’ International B2B Marketing Awards!

Topics: B2B marketing, B2B Awards, b2b creative team, B2B Creative Strategy, International B2B Marketing Awards

B2B content marketing - interactive is coming!

Posted by Kenneth Connolly on 25-Jul-2018 16:27:22

Content is both the cause of, and solution to, many marketers’ problems.

Like channels including email and social media, content has taken its place as a fundamental pillar of B2B marketing. When planning campaigns or marketing strategies, content’s inclusion is simply a given – and rightly so. Tackling long buying cycles, building brand trust, or positioning organisations as industry thought-leaders, few channels do the job as well as content. From ebooks and tip sheets, to infographics and checklists, this multi-function solution has a place in all marketing activities… and this could be its downfall.

Topics: B2B Content Marketing, marketing content, b2b content blog, interactive content

B2B content marketing strategy – like turning strangers into friends

Posted by Harriet Terrill on 16-May-2018 12:00:00

In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.

Topics: B2B Content Marketing, B2B Lead Nurturing, B2B lead generation strategy

2018 Lead Generation Success- WHAM!

Posted by Kenneth Connolly on 19-Dec-2017 14:11:20


Last Christmas, you created some leads
But the very next day, they all went away
This year, to save you from tears
Just introduce some lead nurturing 

Topics: B2B Lead Generation, B2B marketing, #LeadGeneration, #Christmas2017, #WHAM, 2018planning, 2018 marketing

B2B Marketing's Big Data Buzz

Posted by Jonny Drodge on 11-Dec-2017 12:30:00

Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace. Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you.

Topics: B2B Data Analysis, b2b trends, b2b trends 2018

Really B2B celebrating a B2B Marketing Award win with Zipcar for Business

Posted by Jeff Dickenson on 29-Nov-2017 13:30:00

Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!

Topics: B2B Lead Generation, B2B Agency, B2B Awards, B2B Award Winners

Really B2B: My first 3 months

Posted by Jack Gilham on 13-Oct-2017 10:21:04

As part of the recruitment and training process at Really B2B, we ask all our staff to write a blog on completion of their first 3 months in the role. This activity not only shows us that we have some very talented people in our midst, but there is a variety of interesting characters too. So, in the first instalment of this blog series, here’s a post from our ever-inquisitive, Jack.

Topics: B2B Marketing Agency, b2b marketing career

Customer experience powered by marketing automation

Posted by Ash Chandler on 21-Sep-2017 08:30:00

Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.

Topics: B2B Marketing Automation, Automated Marketing, B2B CX, CX