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Really B2B celebrating a B2B Marketing Award win with Zipcar for Business

Posted by Jeff Dickenson on 29-Nov-2017 13:30:00

Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!

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It takes real teamwork to create stand out marketing

Earlier in the year when we were invited by Zipcar for Business (Z4B) to drive leads in the public sector we weren’t thinking awards, we were thinking ‘this is a fantastic opportunity but a tough brief to crack!’

Working together with Z4B we uncovered a number of insights around key challenges the public sector are facing right now. We then used these to devise a really strong message that generated a fun, emotional connection, totally in tune with the Zipcar for Business brand.

Playing on the lyrics of the famed melody, ‘Zip-a-dee-doo-car’ was born and used as a campaign theme to delight our audience across a range of direct mail, content, digital media, and telemarketing.

The results are worth it

Running since November 2016, the campaign is now an ongoing part of the Z4B strategy with extensions into education and healthcare planned for later in the year.

As an agency, we are focused on our clients’ ROI – and these numbers really do stack up!

98 marketing-qualified leads from content

29 hot inbound leads

55 sales-qualified leads

£1,320,000 revenue

It’s these statistics combined with fantastic teamwork, strategy and creative (but I would say that) that persuaded the B2B Marketing board of judges to prize us for ‘Best Lead Generation Campaign for 2017’ which is a perfect fit with our position as ‘The Real Results Agency’ – Boom!

To see how we can help you deliver ROI and tangible results from your marketing, speak to us today on 02392 314498 or email info@reallyb2b.com.

Topics: B2B Lead Generation, B2B Agency, B2B Awards, B2B Award Winners

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