Customer experience powered by marketing automation

Posted by Ash Chandler on 21-Sep-2017 08:30:00

Every company needs to focus on providing the best customer experience possible in today’s increasingly competitive environment. The key is to create an engagement with customers that is consistent, meaningful and useful. If interactions are seamless and personalised across the whole customer journey (from the very first marketing touch point before they even become a customer) you are delivering great customer experience.

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Topics: B2B Marketing Automation, Automated Marketing, B2B CX, CX

Marketing Automation: What is an MQL?

Posted by Ash Chandler on 02-Jun-2017 15:00:00

Firstly, what is an MQL in this world of acronyms and abbreviations? Well, it’s a marketing qualified lead.

This status is used in lifecycle marketing and the defined stages related to the concept of mapping and aligning marketing and sales efforts to different stages of a buyer journey.

A simple lifecycle can be stated as such: anonymous > MCL > MEL > MQL > SQL > SRL > customer

The lifecycle is traditionally linked to the sales funnel stages: Awareness > Consideration > Decision > Sale

An MQL is the final output of all marketing plans, campaigns and activities – it’s the hard-earned leads that have been generated from months and possibly years of marketing effort.

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Topics: B2B Marketing Automation, Marketing Automation, Automated Marketing, marketing automation mql

B2B Marketing Automation... Have You Got the Inside Knowledge?

Posted by Kenneth Connolly on 05-Feb-2015 15:41:00
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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

B2B Marketing Automation: How to Create the Perfect Landing Page

Posted by Kenneth Connolly on 29-Jan-2015 17:27:00

As shown previously in our B2B marketing automation infographic, the process of automating marketing operations may not be as simple as some first thought. In fact, the initial set up of a campaign in a marketing automation tool can actually be quite resource-intensive.

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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

Could B2B marketing automation mean the end of the human marketer?

Posted by Kenneth Connolly on 20-Jan-2015 15:25:00

The automation of processes generally means the loss of jobs and the dehumanisation of organisations – especially in factory settings. But, what if there was a technological solution that worked hand-in-hand with human operatives and helped to save time and money that could be re-invested into other areas of the business? Well, thankfully there is.

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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

[INFOGRAPHIC] How to generate B2B leads with marketing automation

Posted by Kenneth Connolly on 08-Jan-2015 18:05:00

Unsure about whether marketing automation software is right for your business? See the infographic below to learn how the help of automated processes can improve the efficiency of your marketing at each stage of the sales funnel and, ultimately, increase business revenue.

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Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

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