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[Infographic] B2B Account Based Marketing – The What, Why, and Should You?

Posted by Kenneth Connolly on 10-Feb-2017 14:00:00

80% of marketers measuring ROI say that ABM outperforms other marketing investments*

For those of you still unsure as to the meaning of account based marketing (ABM), let me explain. Unlike the traditional method of marketing to a large target audience and then qualifying them in or out of further activities, ABM is much more focused. In fact, this activity is so focused, that any other method could be considered as a ‘spray and pray’ approach.

Topics: B2B Account Based Marketing, b2b abm, B2B marketing ABM