80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates.
When you know who your most profitable and high-profile clients are, why wouldn’t you want to attract more organisations just like them? Well, that’s exactly what account based marketing (ABM) enables businesses to achieve. By targeting a hand-picked group of ‘dream’ prospects, companies can focus their energy and resources on creating highly targeted messaging and activity.
Account based marketing (ABM) is one of those techniques which has picked up speed over the past 12 months. Many marketers are experimenting with the activity, others are investing heavily in it, and many more plan to implement it in some way during 2017. Now, the statistics and case studies which have already been published show that ABM works. So why isn’t everyone doing it? Well, it turns out this marketing approach isn’t for everyone. For one reason or another, some businesses just simply aren’t ready to jump aboard the ABM train. But, for those that are, our latest tipsheet is packed with hints and tips, including…
80% of marketers measuring ROI say that ABM outperforms other marketing investments*
For those of you still unsure as to the meaning of account based marketing (ABM), let me explain. Unlike the traditional method of marketing to a large target audience and then qualifying them in or out of further activities, ABM is much more focused. In fact, this activity is so focused, that any other method could be considered as a ‘spray and pray’ approach.
We’ve previously discussed the benefits of B2B account-based marketing in this blog, but to ensure you generate the best results from your activity, we’ve created the following tips…
52% of marketers are currently piloting an account-based marketing programme[i]
B2B account-based marketing (ABM) is a phrase and a strategy that’s been around for a while. However, with growing adoption rates of marketing technology and increasing data capture capabilities, account-based marketing is starting to grow in popularity. And, as more and more marketers report good results from this activity, an increasing number of us are sitting up and taking notice. So, when it comes to B2B account-based marketing, what do you need to know?