Considering whether or not to outsource your marketing is a big decision, and choosing a B2B marketing agency that will be the right fit for your company is an even bigger one. It’s a bit like choosing dinner at a restaurant with an extensive menu. If you only look at the title of each dish and don’t read the description, there’s a possibility you’ll end up with something you don’t really like. If you read each description carefully, you stand a much better chance of selecting a dish you’ll really enjoy.
It’s the same when looking for a B2B marketing agency to partner with. If you simply select an agency based on their name, or the first page of their website, you may end up with one that doesn’t fit with your company.