As the Daft Punk track once said, where is your head at?
Creating a campaign that drives £1.3m revenue sure makes you and your clients feel good, but when your efforts are awarded by the champion of B2B Marketing then it’s time to start singing – literally in this case!
Considering whether or not to outsource your marketing is a big decision, and choosing a B2B marketing agency that will be the right fit for your company is an even bigger one. It’s a bit like choosing dinner at a restaurant with an extensive menu. If you only look at the title of each dish and don’t read the description, there’s a possibility you’ll end up with something you don’t really like. If you read each description carefully, you stand a much better chance of selecting a dish you’ll really enjoy.
It’s the same when looking for a B2B marketing agency to partner with. If you simply select an agency based on their name, or the first page of their website, you may end up with one that doesn’t fit with your company.
When it comes to outsourcing B2B marketing activities there are a myriad of different factors to take into account. Things like the size of your company, the product/service you offer, the complexity of your sales process – these are all things that will affect your decision when choosing a B2B marketing partner.
Type the phrase ‘B2B marketing agency UK’ into Google and the outcome is more than 1,700,000 results in less than half a second. So, which one is right for you? Who will help you meet your targets? Who will generate the best results? Here’s a hint, it might not be the agency that appears at the top of page one in the search results.