In a recent Buyersphere report, it was discovered that over 51% of B2B buyers said improving productivity was the top priority in starting the buying process. This finding perfectly illustrates the understanding that B2B senior managers have in regards to the relationship between productivity and business growth. All businesses are looking to maximise profits and grow as an organisation, but most are also struggling with the undefined roles of this post-recession period. ‘All hands on deck’ may have been the approach during the economic downturn, but nowadays key members of staff are unable to perform their expert skills at an optimum level because of other responsibilities. So, now is the time to rectify this shortcoming and prioritise productivity in every member of staff.
Once a business has established itself in the market, the next natural step is to expand. Whether their goal is to grow their market share, enter a new market, or expand overseas, the objective is always the same – increase revenue.
Deciding to write a series of how-to guides on the uses and benefits of social media in the world of B2B marketing is like opening a dustbin-sized can of worms. The entire social media ‘landscape’ changes so quickly that in the blink of an eye, one social media site can drop out of fashion and another one take its place. So, why then did I decide to go ahead and write these guides?
Really B2B’s parent company Market Makers has recently released a great online tool for tracking website visitors called, Lead Forensics.
As a results-driven B2B marketing agency, we are focused on achieving the very best results for our clients. This means carefully planning and selecting the most appropriate activity and the most effective marketing channels for our clients’ campaigns.
How focused are you on encouraging your customers to be advocates of your products or services?
We came across a great blog article yesterday from a business blogger in the US called Brian Signorelli.
As we move towards the Queen’s Diamond Jubilee celebrating Queen Elizabeth’s 60 years of reign, brands across the nation are bringing out heritage packaging, vintage products and back-in-the-day variations as seen in the early 50s.