53% of buyers say that their time to make a purchase has increased over the last year. 80% say they are taking more time to research and 82% say they are viewing more sources[i]
On April 24th, the Virgin Money London Marathon will be taking place in the capital, and the world’s best professional runners will be joined by dedicated amateurs to complete the 26-mile course. Everyone taking part will have been training and preparing for months in order to ensure they make it to the finish and beat their personal best time. So, given that B2B lead generation has become a marathon and not a sprint, what can the London Marathon’s runners teach us marketers about staying the course and achieving success over longer distances?