B2B content marketing - interactive is coming!

Posted by Kenneth Connolly on 25-Jul-2018 16:27:22

Content is both the cause of, and solution to, many marketers’ problems.

Like channels including email and social media, content has taken its place as a fundamental pillar of B2B marketing. When planning campaigns or marketing strategies, content’s inclusion is simply a given – and rightly so. Tackling long buying cycles, building brand trust, or positioning organisations as industry thought-leaders, few channels do the job as well as content. From ebooks and tip sheets, to infographics and checklists, this multi-function solution has a place in all marketing activities… and this could be its downfall.

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Topics: b2b content blog, marketing content, B2B Content Marketing, interactive content

18 influential B2B marketing blog feeds – stay in the know

Posted by Kenneth Connolly on 19-Sep-2017 09:20:00

The old adage tells us that knowledge is power – and that is certainly true in the world of B2B marketing.

In an industry that changes frequently, the ability to stay up to date with the latest insights can be the difference between success and wasted budget. So, where do you start? What is the best way to stay ahead of the curve? Well, few channels will provide in-depth learnings and guidance at the frequency achieved by blogs. Subscribing to around 5 blog feeds means you’re likely to be reading the latest industry news and findings multiple times each week.

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Topics: B2B, B2B Content, B2B Blog, b2b content blog

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