Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Struggling to measure the success of B2B marketing content?

Posted by Libby Morgan on 30-Sep-2015 17:15:00

Is your business struggling to prove content marketing is providing a solid ROI? According to a recent survey, this is a common problem among B2B marketers...

Topics: B2B Content Marketing, B2B Marketing ROI, B2B Content Marketing ROI

How often should you post B2B marketing content online?

Posted by Kenneth Connolly on 10-Feb-2015 17:23:00

Topics: B2B Content Marketing, B2B marketing, content marketing, B2B Content, B2B Content Marketing ROI, B2B Content Report

How important is documenting your B2B content strategy?

Posted by Kenneth Connolly on 03-Feb-2015 16:32:00

In their recent Content Marketing in the UK 2015 report, the Content Marketing Institute examined the current state of B2B marketing content, and where it’s heading in 2015. For many, the results were encouraging with 85% of UK respondents saying they use content marketing.

Topics: B2B Content Marketing, B2B marketing, content marketing, B2B Content, B2B Content Marketing ROI, B2B Content Report