Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

What Makes Great B2B Content Marketing?

Posted by Kenneth Connolly on 31-Mar-2015 16:41:00

In a recent survey by BrightTALK (which surveyed 600 marketing professionals), the respondents were asked what they believed made B2B marketing content effective. The results, as shown in the graphic below, found that the top three priorities were audience relevance (58%), engaging and compelling storytelling (57%) and information that triggers a specific response (54%). These three factors are the fundamentals of any good B2B content marketing.

Topics: B2B Inbound marketing, B2B Content Marketing, content marketing, B2B Marketing Content, B2B Content

What should business leaders expect from a B2B content team?

Posted by John Hatton on 17-Feb-2015 17:57:00

A lot is written for marketers about how to align a content strategy with business objectives. But not a lot for the actual business leaders.

Topics: B2B Content Marketing, B2B, B2B marketing, B2B Marketing ROI, B2B ROI, content marketing, B2B Content

How often should you post B2B marketing content online?

Posted by Kenneth Connolly on 10-Feb-2015 17:23:00

Topics: B2B Content Marketing, B2B marketing, content marketing, B2B Content, B2B Content Marketing ROI, B2B Content Report

How important is documenting your B2B content strategy?

Posted by Kenneth Connolly on 03-Feb-2015 16:32:00

In their recent Content Marketing in the UK 2015 report, the Content Marketing Institute examined the current state of B2B marketing content, and where it’s heading in 2015. For many, the results were encouraging with 85% of UK respondents saying they use content marketing.

Topics: B2B Content Marketing, B2B marketing, content marketing, B2B Content, B2B Content Marketing ROI, B2B Content Report

How to Measure B2B Content ROI

Posted by John Hatton on 06-Jan-2015 16:42:00

Most of us are aware that content is great for business – it helps with SEO, generates engagement and can be used to nurture leads in a (relatively) cheap way. That’s why companies are creating more content than ever. The chances are you are one of them, or at least considering it. I know this because according to The Content Promotion Manifesto, over 2.73 million blog posts are published every day.

Topics: B2B Content Marketing, B2B marketing, B2B Marketing ROI, Marketing ROI, B2B Content

B2B Summit 2014: 19 of the Best B2B Marketing Takeaway Tips

Posted by Aimee Binstead on 19-Jun-2014 17:24:00

On June 18th approximately 400 marketers and business owners descended into The Brewery in London for the B2B Summit 2014, hosted by B2B Marketing. The day was filled with sessions from B2B marketing experts covering the hottest topics in the B2B world; inbound marketing, multi-channel marketing, demand generation, social media and all the emerging trends. Not only did this day offer a huge amount of insight for many B2B marketers looking to improve their marketing practice and further develop their lead generation strategies, but it really gave some food for thought regarding the exciting future of B2B marketing and where we’re all headed.

Topics: B2B, B2B marketing, LinkedIn, B2B Summit, B2B Content, B2B Summit 2014