Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Direct mail – an award-winning B2B channel

Posted by Kenneth Connolly on 02-Dec-2019 17:33:21

We all live in a digital world. We join video conferences from our phones, receive text messages on smart watches, and read emails on tablets – it couldn’t be more convenient. However, if we put our ‘marketer’ hats on, this narrative changes slightly. What we’ve got now is an audience that’s bombarded with ads and communications on a daily basis, a variety of barriers (like spam filters), and a degree of apathy towards marketing that’s difficult to overcome. This all sounds bleak, but it doesn’t need to be. There’s a solution that not only achieves cut-through in a digital world, but has also been a mainstay for multiple decades – direct mail.

Topics: B2B marketing, B2B direct mail, Direct Mail, B2B Awards, B2B Creative Strategy

Maximising ‘Marketing at the speed of light’

Posted by Jeff Dickenson on 30-Sep-2019 11:04:17

Last week I was invited to a presentation by B2B Marketing on ‘Marketing at the speed of light’. It gives great insight into the latest trends and challenges B2B marketers are facing in industry right now, and touches on the things we need to get to grips with to evolve.

Topics: B2B marketing, b2b creative, B2B Creative Strategy, b2b marketing trends, creative big idea

It’s the most wonderful time of the year…!

Posted by Gemma Roalf on 13-Aug-2018 17:41:00

That’s right, award season is upon us, and with that, we are thrilled to announce that we have been shortlisted for a whopping seven accolades at this years’ International B2B Marketing Awards!

Topics: B2B marketing, B2B Awards, b2b creative team, B2B Creative Strategy, International B2B Marketing Awards

Supercharging the Big Idea

Posted by Jeff Dickenson on 23-Aug-2017 08:45:00

B2B marketing: big business, big ideas, big data, big opportunity…so why not big up the creative strategy?

If you want to create really engaging and meaningful communications in B2B marketing, it’s time to think big!

Topics: B2B Marketing Strength, b2b creative team, b2b creative, B2B Creative Strategy