Thinking of recruiting an in-house B2B creative team? Think again!

Posted by Kenneth Connolly on 09-Dec-2015 17:00:00

Over the past few years, B2B content marketing has continued its rapid growth in popularity. Whether it’s infographics, ebooks, tip sheets, or case studies, businesses all over the globe are investing in this marketing strategy. Now though, as it becomes apparent that content marketing isn’t just a passing fad, more and more organisations are considering building their own team of B2B creatives in-house to help write and build the ever-increasing amount of content. But is this the best solution? Is an in-house team of writers and designers really a good idea? Well, it would seem not.

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Topics: B2B Content Marketing, b2b creative team, b2b creatives

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