Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Is your funnel people centric?

Posted by Rachel Holmes on 17-Jun-2020 10:46:41

I recently wrote an article about how we all have the power to change an average customer experience into an epic one. I’ve been thinking more on this, specifically how our much-loved marketing funnel plays a key role.

Topics: B2B Sales Funnel, B2B Sales-Qualified Leads, b2b customer experience, #b2bmarketing, b2b communication, customer centric, mql

B2B CX - We have the power to change

Posted by Rachel Holmes on 03-Jun-2020 10:04:30

In such challenging times we’re all looking at how best to invest our time, effort and budget to make a positive difference. Of course, there are many ways to do this, but to me one of the best places to start as a B2B marketer is customer experience. I’d say the B2B experience is so much more personal than in B2C. Often a B2C purchase is quick, forgettable and far less emotive whereas in B2B the experience can last a lot longer and let’s face it we all want to be seen to have made the right decision in front of our colleagues and peers.

Topics: B2B marketing, b2b customer experience, B2B Customer retention, B2B CX, CX

B2B marketing and achieving enviable customer experience

Posted by Kenneth Connolly on 08-Jan-2016 16:00:00

Topics: B2B marketing, b2b data marketing, b2b customer experience