Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B CX - We have the power to change

Posted by Rachel Holmes on 03-Jun-2020 10:04:30

In such challenging times we’re all looking at how best to invest our time, effort and budget to make a positive difference. Of course, there are many ways to do this, but to me one of the best places to start as a B2B marketer is customer experience. I’d say the B2B experience is so much more personal than in B2C. Often a B2C purchase is quick, forgettable and far less emotive whereas in B2B the experience can last a lot longer and let’s face it we all want to be seen to have made the right decision in front of our colleagues and peers.

Topics: B2B marketing, b2b customer experience, B2B Customer retention, B2B CX, CX

B2B Customer Retention – An Overlooked Opportunity

Posted by Kenneth Connolly on 29-Jul-2016 16:00:00

Over two-thirds of B2B customers are actively disengaged with the companies they purchase from – B2B Marketing

Life for sales and marketing teams is all about new business. It’s about generating leads and converting them to sales. Ultimately, getting the buyer’s signature on the dotted line is the objective. But what happens after this? What happens when a lead actually becomes a customer and you have to start fulfilling all the things you said you would? Based on the statistic above, it would seem that most businesses lose the enthusiasm towards leads as soon as they become customers. And as expected, the buyers become jaded and disconnected from the brand. If you’re wondering if this is really a big deal, just consider this…

Topics: B2B, B2B marketing, B2B Customer retention