B2B Marketing's Big Data Buzz

Posted by Jonny Drodge on 11-Dec-2017 12:30:00

Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace. Our team went along to Big Data LDN 2017 to check out the latest trends, vendor solutions and predictions for data in B2B - and what it means for you.

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Topics: B2B Data Analysis, b2b trends, b2b trends 2018

3 Techniques to Improving ROI With Data

Posted by Jonathan Drodge on 04-Mar-2016 16:00:00

The question isn’t if you should invest in marketing data analysis in 2016, but how to go about being data driven in a way which boosts your marketing results and return on investment. As corporate buyers increasingly turn to the online and digital world to make purchases, marketers will find a growing need for complex data analytics to inform and guide their marketing strategy. But what data secrets are you overlooking which could increase your marketing ROI…

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Topics: B2B Marketing Data Analysis, B2B Marketing Data, B2B Data Analysis

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