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8 tips to optimise your B2B database for 2020

Posted by Gemma Roalf on 18-Nov-2019 12:48:13

No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver.

If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume - the perfect trio for maximising response. So, with this in mind, here’s our top tips to optimise your data for the coming year…

Topics: B2B Marketing Data Analysis, b2b marketing challenges, B2B Marketing Metrics, marketing leads, multi channel b2b marketing, b2b data audit, b2b marketing analytics, data optimisation

Optimising your database for a strong 2019

Posted by Gemma Roalf on 08-Jan-2019 13:55:38

We all know that without good quality data, no matter how creative or high impact our B2B campaigns are, they just won’t deliver.

Topics: B2B Data Analysis, b2b data audit, b2b data append, 2019 targets