Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

B2B marketing and achieving enviable customer experience

Posted by Kenneth Connolly on 08-Jan-2016 16:00:00

Topics: B2B marketing, b2b data marketing, b2b customer experience

ATTENTION: New data protection laws are on the way!

Posted by Amy Robertson on 17-Dec-2015 13:00:00

We all knew it was coming, but it’s finally arrived. Europe has taken a huge step towards implementing a pan-European data privacy law in the form of the General Data Protection Regulation (GDPR). The agreement which has been in discussion for the past 4 years was finally reached on Tuesday, December 15th, 2015. Although the new laws will not be enforced until 2018, it does mean there is now a finite window in which businesses need to reach the expected data protection privacy levels in order to remain compliant.

Topics: b2b data marketing, data protection act, b2b data protection, b2b GDPR laws

Is your B2B lead generation strategy limited by data?

Posted by John Hatton on 20-Nov-2014 16:00:00

Do you remember that kid in school who would always do their homework on time and regularly finished their project weeks before the hand-in date? Maybe it was you?

Topics: B2B Lead Generation, B2B, B2B Data, Lead Generation, b2b data marketing, data marketing