Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Discover what’s missing from your 2021 plan

Posted by Kenneth Connolly on 27-Nov-2020 16:33:52

With the new year nearly upon us, now is the time to ensure your 2021 plan is in tip top shape. This means you need to know what’s missing. From creating outstanding ABM campaigns, to ensuring your database is up to scratch, in this blog, we will explore the key tools, techniques and strategies that may be missing from your 2021 strategy…

Topics: B2B Database, B2B insights, Account Based Marketing, B2B Account Based Marketing, B2B Marketing Planning, B2B marketing ABM

How to adapt to new B2B data profiling legislation

Posted by Kenneth Connolly on 22-Jan-2016 17:10:00

In December last year, the EU finally agreed to go ahead with the new General Data Protection Regulation (GDPR) as a replacement for the existing Data Protection Act (DPA). So, now that we all know it’s definitely going to happen and we’ve seen details about the finer points of the legislation, it’s time to start preparing.

Topics: B2B marketing, B2B Data, B2B Database, b2b data protection

B2B Lead Generation – Planning for Success

Posted by Kenneth Connolly on 04-Mar-2014 17:34:00

We’ve all heard the old adage ‘failing to plan, is planning to fail’ – and with lead generation it’s no different.  In order to see the best results from a lead generation strategy, there needs to be comprehensive research and planning before the first marketing communication is sent.

Topics: B2B Lead Generation, B2B Leads, Generating B2B Leads, B2B Data, B2B Database