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Don’t Forget to Include Influencers in your B2B Marketing!

Posted by Kenneth Connolly on 21-Apr-2017 15:30:00

Believe it or not, 91% of B2B buyers are influenced by word-of-mouth referrals when making their buying decision[i]. This means that even with their great power and authority, there are few things which these decision-makers rely on more than input from their colleagues. So, what does this mean for you? Well, ultimately it means - overlook these influencers at your peril.

Topics: B2B marketing, B2B Influencers, b2b decision-makers