B2B Demand Generation Part III: Pay-per-click or Sponsored Updates?

Posted by Kenneth Connolly on 16-Apr-2015 17:17:00
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Topics: B2B Lead Generation, B2B Pay-per-click, pay-per-click marketing, B2B Demand Generation

B2B lead generation & demand generation are not separate strategies

Posted by Kenneth Connolly on 14-Apr-2015 17:20:00
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Topics: B2B Lead Generation, B2B Leads, B2B Demand Generation

B2B Demand Generation Series Part II – Conquering Social Media

Posted by Kenneth Connolly on 12-Mar-2015 17:01:00

B2B marketers use, on average, 6 different social networking platforms. The most popular are LinkedIn at 91%, Twitter at 85%, Facebook at 81% and YouTube at 73%Newbreedmarketing

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Topics: B2B Lead Generation, B2B marketing, social media marketing, B2B Social Media, B2B Demand Generation

B2B Demand Generation Series Part 1 – Simplifying Blogging

Posted by Kenneth Connolly on 27-Feb-2015 16:40:00

Taking a person from a stranger all the way to being sales-ready is the entire lead generation process. Within this there are the two clear stages – the demand generation stage is used to convert people from prospects to leads, and the lead nurturing stage is used to convert them from leads to sales-ready buyers. Many marketers are still unclear of how to implement the best demand generation strategy, so hopefully this series of blogs will explain. The key demand generation channels are social media, blogging, pay-per-click ads, company websites,emails and snackable content such as infographics. This post will focus on generating the best results from the blog channel.

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Topics: B2B Lead Generation, B2B Leads, B2B Blog, B2B Demand Generation, B2B blogging, Business Blogging

B2B Demand Generation - Attracting Prospects Into the Sales Funnel

Posted by Kenneth Connolly on 16-Sep-2014 16:53:00

89% of B2B marketers believe that demand generation is either important or their primary focus – B2B Marketing 

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Topics: B2B Lead Generation, B2B, Lead Generation, B2B lead generation strategy, B2B Demand Generation, Demand Generation, B2B demand generation strategy

B2B Demand Generation vs Lead Generation

Posted by Kenneth Connolly on 05-Aug-2014 17:27:00

89% of marketers say that demand generation is either an important or primary focus for themMarketo

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Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B Lead Qualification, B2B Lead Nurturing, B2B Demand Generation

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