B2B Email Marketing – Failing to Plan is Planning to Fail

Posted by Kenneth Connolly on 09-Jun-2017 15:45:00

Email marketing, how we love it. Even to this day, the grandfather of online marketing is still performing and proving to be a highly valuable weapon in the B2B marketer’s arsenal. But, have we stopped giving this channel the due care and attention it deserves? Perhaps so.

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Topics: B2B email marketing, B2B Email, b2b marketing emails

B2B Email Marketing – Still Delivering?

Posted by Kenneth Connolly on 13-Jan-2016 16:00:00

The power of email as a lead generation tool for B2B marketing has been up for debate in recent years, especially since the rise of the superpower, social media.

However, the statistics don’t lie. Salesforce conducted a study which concluded 73% of marketers believe email marketing is core to their business (i)Email is here to stay. And for good reason.

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Topics: B2B Lead Generation, B2B tips, email marketing, b2b sales leads, B2B marketing, B2B email marketing

Are Your B2B Email Marketing Skills Strong?

Posted by Kenneth Connolly on 18-Nov-2015 16:00:00

There was a time when B2B email marketing was the go-to move for organisations looking to communicate with their prospects, leads and customers. However, the arrival of more contemporary channels such as social media and content seem to have taken the shine off email’s apple, but does that mean it’s no longer the force it once was? Certainly not. A report by Marketing Cloud found that 73% of markers agree that email marketing is core to their business. So, perhaps now’s the time to double check that your email marketing is as good as it can be.

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Topics: B2B Lead Generation, B2B marketing, B2B email marketing

5 Tips for Writing the Best B2B Lead Generation Emails

Posted by Libby Morgan on 25-Jun-2015 18:05:00

As a primary method of contacting prospects, email is one of the most popular marketing channels. However, lead generation emails can be a delicate matter. What should you write, what shouldn’t you write, how should you follow it up afterwards…it’s a minefield! Lead generation emails should be carefully crafted, keeping the prospect in mind at all times. The goal is to write engaging content that shows understanding of your prospects’ pain points, and positions you as an industry thought leader.

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Topics: B2B Lead Generation, B2B marketing, B2B email marketing, B2B Buyers, B2B Email

Is email still a leading channel for B2B marketing ROI?

Posted by Libby Morgan on 02-Jun-2015 16:35:00

Email marketing has had a tough time of it in recent years. With the introduction of new and exciting digital marketing alternatives, email marketing has had to compete with the growing popularity of channels like social media and mobile marketing.

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Topics: B2B Lead Generation, B2B Marketing ROI, B2B email marketing, b2b emails

B2B Email Marketing - Are You Tricking Your Prospects?

Posted by Kenneth Connolly on 28-Oct-2014 16:39:00

Email marketing has always been a mainstay for the B2B marketer, but as prospects’ inboxes have become overwhelmed with untargeted ‘spam’, marketers have had to think of more unique ways to increase open rates. Consider how many promotional emails you receive in a week and how many you actually open. In today’s modern world, most of us are so marketing savvy that even the slightest whiff of ‘promotional email’ from a subject line, and it’s sent straight to trash. 

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Topics: B2B, email marketing, B2B marketing, B2B email marketing, B2B Email

B2B Email – 7 Subject Line Tips to Boost Your Open Rate

Posted by John Hatton on 04-Sep-2014 16:58:00

182.9billion emails were sent every day in 2013The Radicati Group

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Topics: email marketing, B2B marketing, B2B email marketing, Email subject lines, B2B Email

B2B EMAIL MARKETING – STILL WELL WORTH IT!

Posted by Kenneth Connolly on 15-Feb-2013 14:20:00

With phrases like ‘Social Media’, ‘Tweeting’ and ‘Trending’ now an established part of our everyday vocabulary, is email heading the way of the Dodo? The simple answer is no; it’s still a very valuable tool in every marketer’s arsenal… but only if it’s done right.

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Topics: B2B Lead Generation, B2B tips, b2b sales leads, B2B email marketing

WHICH DAYS/TIMES ARE BEST WHEN SENDING A B2B EMAIL CAMPAIGN?

Posted by Kenneth Connolly on 22-Oct-2012 16:20:00

If only sending a successful B2B email marketing campaign was as simple as putting together great creative, a compelling offer and an enticing subject line. But, there is so much more to consider. In the quest to get your target market to open and respond to your email, the date and time it is sent is incredibly important.

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Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales, B2B email marketing, B2B Email Testing, subject line

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