GDPR – Get up to Speed and Get into Action

Posted by Kenneth Connolly on 26-May-2017 15:30:00

For those organisations out there that have yet to review and amend their procedures in line with the GDPR, now is definitely the time. With the law coming into force in May 2018 (yes, this time next year), failure to comply could result in fines of up to €20 million. And just to clarify, the fact Brexit is going ahead will make no difference to the implementation of this law, so that’s not a ‘get out of jail card’ either. So, what should you be doing now to ensure you are best placed for the arrival of the GDPR next year? Well…

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Topics: b2b GDPR laws, b2b marketing GDPR, gdpr marketing

The General Data Protection Regulation and the Brexit

Posted by Kenneth Connolly on 23-Jun-2016 10:00:42

So, unless you’ve been hiding under a rock with your fingers in your ears for the past few months, you’ll no doubt be aware of the Brexit referendum today. This is, of course, the UK’s opportunity to choose whether it stays as part of the EU or not. Now, disregarding all of the apparent ‘scaremongering’ and campaign ‘spin’, some marketers may be thinking that leaving the EU will mean we can avoid the new GDPR… but that’s possibly not the case. Whether the country Brexits or not, any UK that has dealings with the EU will likely still have a responsibility to comply with the new data laws. Following a departure from Europe, the UK will likely negotiate a new data framework, but in the meantime, it’s safer to just assume GDPR is still on its way. So what does this mean for you?

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Topics: B2B marketing, b2b GDPR laws, DGPR, b2b marketing brexit, General data protection regulation, b2b marketing GDPR

ATTENTION: New data protection laws are on the way!

Posted by Amy Robertson on 17-Dec-2015 13:00:00

We all knew it was coming, but it’s finally arrived. Europe has taken a huge step towards implementing a pan-European data privacy law in the form of the General Data Protection Regulation (GDPR). The agreement which has been in discussion for the past 4 years was finally reached on Tuesday, December 15th, 2015. Although the new laws will not be enforced until 2018, it does mean there is now a finite window in which businesses need to reach the expected data protection privacy levels in order to remain compliant.

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Topics: b2b data marketing, data protection act, b2b data protection, b2b GDPR laws

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