Think of influencer marketing and you may think of Zoella, the 11.8m follower-strong blogger and vlogger whom brands leverage to promote their fashion and beauty products. Or maybe Pepsi’s disastrous influencer marketing campaign with Kendall Jenner. (I surprised myself as a newly-crowned Xennial that I even knew who these people are!)Read More
Believe it or not, 91% of B2B buyers are influenced by word-of-mouth referrals when making their buying decision[i]. This means that even with their great power and authority, there are few things which these decision-makers rely on more than input from their colleagues. So, what does this mean for you? Well, ultimately it means - overlook these influencers at your peril.Read More
It’s a platform both loved and loathed by B2B marketers who debate the relevance of Twitter as an effective B2B lead generation channel. Regardless of our thoughts on this matter, it’s hard to disagree with the fact that Twitter allows instant, easy access to some of the most influential people in the B2B marketing space. With this access comes the ability to keep up to date with the huge array of changes, developments and debates the B2B marketing industry brings, and to use this gained knowledge to fuel our own marketing plans, strategies and goals.