B2B content marketing strategy – like turning strangers into friends

Posted by Harriet Terrill on 16-May-2018 12:00:00

In real life, we turn strangers into friends by following three conversational stages - small talk, discussing interests, and sharing feelings. In B2B content marketing, we use a similar communication style to turn prospects into customers.

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Topics: B2B Content Marketing, B2B lead generation strategy, B2B Lead Nurturing

B2B Lead Generation – Winning in This Numbers Game

Posted by Kenneth Connolly on 04-Nov-2016 15:30:00

When it comes to B2B lead generation, we’re all given basically the same objectives – get more leads and ensure they are high quality. As marketers, the pursuit of these goals keep our minds occupied almost constantly. But, one factor is more important than the other. For example, if you can’t generate leads, then their quality is going to be the least of your concerns. So, for this reason alone, lead generation needs to be the primary focus for B2B marketers.

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Topics: B2B Lead Generation, B2B Lead Generation Planning, B2B lead generation strategy

B2B Demand Generation - Attracting Prospects Into the Sales Funnel

Posted by Kenneth Connolly on 16-Sep-2014 16:53:00

89% of B2B marketers believe that demand generation is either important or their primary focus – B2B Marketing 

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Topics: B2B Lead Generation, B2B, Lead Generation, B2B lead generation strategy, B2B Demand Generation, Demand Generation, B2B demand generation strategy

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