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Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

5 Tips for Writing the Best B2B Lead Generation Emails

Posted by Libby Morgan on 25-Jun-2015 18:05:00

As a primary method of contacting prospects, email is one of the most popular marketing channels. However, lead generation emails can be a delicate matter. What should you write, what shouldn’t you write, how should you follow it up afterwards…it’s a minefield! Lead generation emails should be carefully crafted, keeping the prospect in mind at all times. The goal is to write engaging content that shows understanding of your prospects’ pain points, and positions you as an industry thought leader.

Topics: B2B Lead Generation, B2B marketing, B2B email marketing, B2B Buyers, B2B Email

6 top channels to consider for B2B lead generation

Posted by Libby Morgan on 23-Jun-2015 17:40:00

Topics: B2B Lead Generation, B2B Marketing ROI, B2B Buyers, B2B Channels, B2B Marketing Channels

The B2B Lead Generation Game

Posted by Kenneth Connolly on 04-Jun-2015 17:42:00

Nice to see you, to see you… NICE! Most people grew up with this catchphrase and Bruce Forsyth’s endearing personality. Watching teams struggle with seemingly nonsense tasks was the key to a great night in. But, the days of pottery challenges and the conveyor belt are long gone. Or are they? There may not be cuddly toys involved, but there’s still a generation game taking place – the B2B lead generation game.

Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B Generation

Is email still a leading channel for B2B marketing ROI?

Posted by Libby Morgan on 02-Jun-2015 16:35:00

Email marketing has had a tough time of it in recent years. With the introduction of new and exciting digital marketing alternatives, email marketing has had to compete with the growing popularity of channels like social media and mobile marketing.

Topics: B2B Lead Generation, B2B Marketing ROI, B2B email marketing, b2b emails

What can Eurovision teach us about B2B lead scoring?

Posted by Kenneth Connolly on 21-May-2015 16:54:00

Saturday night sees the return of Eurovision to our screens for yet another year - an event which pitches countries against each other in a singing contest, yet ultimately ends up televising a bearded lady and a Finnish heavy metal band. But, like a puppet on a string, we’ll all be in front of our TVs come Saturday night, ready to see what this year’s extravaganza is going to delight our senses with.

Topics: B2B Lead Generation, B2B Leads, B2B Lead Scoring

Using B2C marketing techniques to improve B2B sales

Posted by Kenneth Connolly on 12-May-2015 17:19:00

As we all know, B2B marketing content is the best vehicle to show thought leadership, build trust and ultimately inform prospects and leads. But what if the decision-makers and buyers are only actually middle-men between your organisation and the end-users? Before this gets too complicated, let’s simplify it. For example, a company makes hot water tanks for domestic properties. However, they supply their products to installers and plumbers (who then fit these tanks into people’s homes). A traditional marketing approach would dictate that the water tank company should be marketing their products to the installers and plumbers in the hope of securing them as repeat customers. But is this the only marketing solution? Certainly not.

Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B Sales

How to run your B2B lead nurturing marathon

Posted by John Hatton on 27-Apr-2015 16:22:00

Whether at sports day, cross country at school, or running after work, most of us can relate to the pain, sweat, and tears experienced at this year’s Virgin Money London Marathon (if you ran, please accept a virtual slap on the back from me). Yet all the while we are acutely aware that after crossing the finish line, and for quite some time after, the contestants are some of the happiest and proudest people on earth – months of training and preparation have been converted to an overwhelming feeling of accomplishment and success.

Topics: B2B Inbound marketing, B2B Lead Generation, B2B Leads, B2B Lead Nurturing

B2B Demand Generation Part III: Pay-per-click or Sponsored Updates?

Posted by Kenneth Connolly on 16-Apr-2015 17:17:00

Topics: B2B Lead Generation, B2B Pay-per-click, pay-per-click marketing, B2B Demand Generation

B2B lead generation & demand generation are not separate strategies

Posted by Kenneth Connolly on 14-Apr-2015 17:20:00

Topics: B2B Lead Generation, B2B Leads, B2B Demand Generation

Are your B2B sales enabled by the rest of the business?

Posted by Kenneth Connolly on 10-Apr-2015 09:19:00

Topics: B2B Lead Generation, B2B Leads, B2B Sales, B2B Sales and Marketing

What is the future of B2B marketing content?

Posted by Kenneth Connolly on 08-Apr-2015 17:29:00

Over the past few weeks, I’ve found myself pondering ‘what is the future of B2B marketing content?’ It’s obvious that the market is becoming saturated with content as more and more businesses create and curate ebooks, infographics, tip sheets and much more. But with the increase in content, there’s also the unavoidable increase in low-quality content that provides the reader with no insights or key takeaways.

Topics: B2B Lead Generation, content marketing, B2B Marketing Content, B2B Content

[INFOGRAPHIC] Have You Got a Winning B2B Sales Hand?

Posted by Kenneth Connolly on 20-Mar-2015 08:32:00

When it comes to B2B sales, outbound prospecting plays a vital part, despite the ever-growing importance of inbound marketing. To generate the best results though, sales teams must employ the use of multiple channels, just like the winner of Top Trumps is the player with the strongest deck of cards. So, have you got a winning B2B sales hand?

Topics: B2B Lead Generation, B2B Leads, B2B Sales, B2B Sales Channels, B2B Outbound Sales

Top o’ the mornin’ to ya & happy St. Patrick’s Day!

Posted by Kenneth Connolly on 17-Mar-2015 08:47:00

March 17th is the feast day of St. Patrick, or as we more commonly know it, St. Patrick’s Day. This day is traditionally reserved for the celebration of St. Patrick who brought Christianity to pagan Ireland. But let’s have it right, nowadays it’s just a great excuse for a lot of shenanigans, plenty of pints of the black stuff and good craic in most of the pubs around town. It also seems to be less of a religious festival now, and more about leprechauns, green outfits, ginger beards and lots of four-leaf clovers.

Topics: B2B Lead Generation, B2B Leads, B2B, B2B marketing, St Patricks Day

B2B Demand Generation Series Part II – Conquering Social Media

Posted by Kenneth Connolly on 12-Mar-2015 17:01:00

B2B marketers use, on average, 6 different social networking platforms. The most popular are LinkedIn at 91%, Twitter at 85%, Facebook at 81% and YouTube at 73%Newbreedmarketing

Topics: B2B Lead Generation, B2B marketing, social media marketing, B2B Social Media, B2B Demand Generation

B2B Lead Generation – What Not To Do

Posted by Kenneth Connolly on 06-Mar-2015 09:46:00

Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B ROI, B2B Personas