‘Nearly one-half (46%) of decision-makers say they now maintain a proﬁle on a social networking site and visit those sites at least once a month for business purposes’ - Forrester survey of business technology buyers.
“79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance” - MarketingSherpa
You’re out on the town having a few drinks with some friends when you meet a beautiful woman at a bar. You start talking to her and it seems like the conversation is going well. You decide the moment has come to ‘make your move’ – Would you like to go out on a date?