Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

How to measure your B2B marketing ROI

Posted by Kenneth Connolly on 05-Nov-2013 15:59:00

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation, B2B Sales and Marketing, B2B Lead Nurturing

B2B Lead Nurturing – Definitely Worth It

Posted by Kenneth Connolly on 20-Aug-2013 10:50:00

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, B2B Sales-Qualified Leads, B2B Lead Nurturing

B2B Lead Generation – Locating Prospects

Posted by Kenneth Connolly on 09-Aug-2013 15:47:00

‘Nearly one-half (46%) of decision-makers say they now maintain a profile on a social networking site and visit those sites at least once a month for business purposes’ - Forrester survey of business technology buyers.

Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales and Marketing, B2B Lead Qualification, B2B Lead Nurturing

B2B Lead Nurturing – From Prospect to Sale

Posted by Kenneth Connolly on 18-Jul-2013 14:11:00

“79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance” - MarketingSherpa

Topics: B2B Inbound marketing, B2B Lead Generation, B2B Leads, B2B marketing, B2B Sales, B2B Lead Nurturing, B2B Automation

B2B Lead Nurturing – The Dating Game

Posted by Kenneth Connolly on 20-Jun-2013 10:15:00

You’re out on the town having a few drinks with some friends when you meet a beautiful woman at a bar. You start talking to her and it seems like the conversation is going well. You decide the moment has come to ‘make your move’ – Would you like to go out on a date?

Topics: B2B Lead Generation, B2B marketing, B2B Sales, B2B Lead Nurturing