Ok, marketing automation is revolutionary, and this goes without saying. Considering our daily reliance on programs like Hubspot, Marketo, and Eloqua, it’s difficult to imagine how we ever got by without these ‘robotic’ helpers. From sending emails, to running reports, our lives have never been easier. And, thanks to features such as lead scoring, human interaction with leads is no longer needed before passing them to sales. Right? Wrong!Read More
89% of marketers say that demand generation is either an important or primary focus for them – Marketo
‘Nearly one-half (46%) of decision-makers say they now maintain a proﬁle on a social networking site and visit those sites at least once a month for business purposes’ - Forrester survey of business technology buyers.
Ok Sales and Marketing, huddle up.
Ten years ago at a fictional high school called ‘Marketing High’, there was a group of friends called ‘The Channels’. This little gang had members such as Email, Telemarketing, Trade Shows and Print Ads. But, the leader of the posse was undoubtedly Direct Mail. He was a legend. Everybody admired him, looked up to him and he really was the ‘King of Cool’. I think he even had a leather jacket.
I was having dinner the other night to celebrate a friend of ours landing a new job, and two things struck me as remarkable. One was the chocolate truffle cake – absolutely gorgeous! The other was that my friend appears to have spent much of his first month as a senior sales executive for a tech company doing what sounds suspiciously like low-level lead qualification.