Qualifying B2B Marketing Automation Leads

Posted by Kenneth Connolly on 02-Dec-2016 15:30:00

Ok, marketing automation is revolutionary, and this goes without saying. Considering our daily reliance on programs like Hubspot, Marketo, and Eloqua, it’s difficult to imagine how we ever got by without these ‘robotic’ helpers. From sending emails, to running reports, our lives have never been easier. And, thanks to features such as lead scoring, human interaction with leads is no longer needed before passing them to sales. Right? Wrong!

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Topics: B2B Marketing Automation, B2B Lead Qualification, b2b marketing automation leads

B2B Demand Generation vs Lead Generation

Posted by Kenneth Connolly on 05-Aug-2014 17:27:00

89% of marketers say that demand generation is either an important or primary focus for themMarketo

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Topics: B2B Lead Generation, B2B Leads, B2B marketing, B2B Lead Qualification, B2B Lead Nurturing, B2B Demand Generation

B2B Lead Generation – Locating Prospects

Posted by Kenneth Connolly on 09-Aug-2013 15:47:00

‘Nearly one-half (46%) of decision-makers say they now maintain a profile on a social networking site and visit those sites at least once a month for business purposes’ - Forrester survey of business technology buyers.

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Topics: B2B social media marketing, B2B Inbound marketing, B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales and Marketing, B2B Lead Qualification, B2B Lead Nurturing

B2B Sales and Marketing – The Team Talk

Posted by Kenneth Connolly on 29-May-2013 14:57:00

Ok Sales and Marketing, huddle up.

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Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales, B2B Marketing Automation, B2B Lead Qualification

B2B Direct Marketing – All Hail Snail Mail

Posted by Kenneth Connolly on 05-Apr-2013 16:45:00

Ten years ago at a fictional high school called ‘Marketing High’, there was a group of friends called ‘The Channels’. This little gang had members such as Email, Telemarketing, Trade Shows and Print Ads. But, the leader of the posse was undoubtedly Direct Mail. He was a legend. Everybody admired him, looked up to him and he really was the ‘King of Cool’. I think he even had a leather jacket.

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Topics: B2B Lead Generation, b2b sales leads, B2B Lead Qualification, B2B Direct Marketing, Direct mail marketing

WHERE B2B MARKETING ENDS AND SALES BEGINS

Posted by Kenneth Connolly on 26-Jan-2012 13:44:00

I was having dinner the other night to celebrate a friend of ours landing a new job, and two things struck me as remarkable. One was the chocolate truffle cake – absolutely gorgeous!  The other was that my friend appears to have spent much of his first month as a senior sales executive for a tech company doing what sounds suspiciously like low-level lead qualification.

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Topics: B2B Lead Generation, B2B tips, b2b sales leads, real-time marketing, B2B Lead Qualification

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