As we’ve highlighted in this blog previously, B2B predictive lead scoring is growing in popularity. As the number of organisations utilising this tool continues to grow, so too do the reports of its success. For example, in a recent survey by SiriusDecisions, they found that 98% of respondents say they would purchase predictive lead scoring again [i]. This level of positive feedback is difficult to argue with. However, there seems to be a hurdle preventing a widespread adoption of this solution… skills and resources.Read More
Saturday night sees the return of Eurovision to our screens for yet another year - an event which pitches countries against each other in a singing contest, yet ultimately ends up televising a bearded lady and a Finnish heavy metal band. But, like a puppet on a string, we’ll all be in front of our TVs come Saturday night, ready to see what this year’s extravaganza is going to delight our senses with.
The final of the 2014 FIFA World Cup is only days away and the entire planet is waiting with baited breath to see who wins. What will the final score be? Who will the goal scorer(s) be? You see, it’s all about that score.