Love it or hate it, Valentine’s Day will soon be upon us again. Whether it’s with cards, flowers or chocolates, it’s the perfect time of year to pursue your crush or show your loved ones how much they mean to you. With so many articles written about how to woo that special someone in your life, we got thinking about how these tips could be applied to B2B marketing. Building relationships with your leads isn’t all that different from the relationships you build in your personal life, so what can you do to ‘woo’ your leads this Valentine’s Day?

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