Everyone involved in B2B marketing will be quick to tell you that 2016 was a busy year. With new activities, technology, and methodologies coming to the forefront, it was another great year for the industry. But now that 2017 is upon us, what’s in store? What can you and your team expect to see playing an increasingly larger role in your activity over the coming 12 months? Well, let’s see. We’ve reviewed the biggest talking points and developments from 2016 and made a few predictions for which of these will continue into 2017.