Account-based marketing – be clear and research right

Posted by Kenneth Connolly on 22-Feb-2019 15:59:41

With B2B marketers continuing to increase their budget allocation to ABM, it’s clear that this activity is here to stay. More than just a flash in the pan, account-based marketing is grounded in logic, hyper-personalisation and proven results – hence its popularity. However, with 3 tiers of activity to choose from, and a steep learning curve, it’s not always a straightforward process. There are a few fundamentals which will always remain the same though, and this blog will provide tips and ideas on a couple of these.

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Topics: Account Based Marketing, B2B marketing ABM, b2b marketing blogs, B2B research

[Infographic] B2B Account Based Marketing – The What, Why, and Should You?

Posted by Kenneth Connolly on 10-Feb-2017 14:00:00

80% of marketers measuring ROI say that ABM outperforms other marketing investments*

For those of you still unsure as to the meaning of account based marketing (ABM), let me explain. Unlike the traditional method of marketing to a large target audience and then qualifying them in or out of further activities, ABM is much more focused. In fact, this activity is so focused, that any other method could be considered as a ‘spray and pray’ approach.

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Topics: B2B Account Based Marketing, b2b abm, B2B marketing ABM

How to Build Your B2B Dream Prospect List

Posted by Kenneth Connolly on 09-Feb-2017 10:18:32

Every business will have at least an idea of which companies they’d love to work with – and this is the foundation of a ‘dream’ prospect list. However, there’s more to it than this, which is why it’s so important to carry out a comprehensive review process and use criteria to determine if a prospect company really is a ‘dream’.

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Topics: B2B marketing, B2B marketing ABM, B2B dream prospects,, B2B dream prospects list

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