I recently went to a large well-known Swedish furniture shop to buy a sofa, and ended up leaving with a cheese grater and some light bulbs.
In the competitive B2B industry, companies like yours undoubtedly want to work with the very best. For this reason, when it comes to choosing an important partner like a B2B marketing agency, a request for proposal (RFP) is a tried and tested process.Read More
A B2B marketing career can be incredibly exciting, whether you’re welcoming a new client on board, writing content for a new pitch, or getting butterflies when you start seeing results for clients. Following on from our ‘Day in the life of a B2B marketer’ blog, we thought we’d share some insight from real-life marketers about what it’s really like to work in a B2B marketing agency.Read More
Unless you’ve been living under a rock on the dark side of the moon for the past few months, you’ll no doubt know that the brand new Star Wars film is due for release on December 17th. Having dug the Stormtrooper costume out from the back of my wardrobe, excitement levels are at an all time high. I spent last weekend watching the existing 6 films, and that’s when I had a moment of realisation… Darth Vader and his Death Star were destroyed by the worst Achilles heel ever… a badly secured thermal exhaust port. If only he’d had the foresight to carry out a security audit of his entire operation and identify his weaknesses… Star Wars could have had a rather different ending altogether.Read More
Today is Black Friday – a day which until recently was largely irrelevant, but which now consists of ridiculous shopping deals and chaos in stores up and down the country. The tradition was imported from across the pond in the last few years and represents the beginning of the Christmas shopping season. With stores typically opening earlier than normal and offering special offers on multiple products, mayhem generally ensues. You may already have seen Black Friday marketing materials land in your email inbox as companies look to outdo their competitors and secure the largest amount of revenue on the day.Read More
The HAC in London was the beautiful (and very sparkly) venue for last night’s annual B2B Marketing awards ceremony. With over 800 marketing professionals attending last year (where we won two awards), this year’s event was bigger and better than ever! Of course, the evening took a spectacular turn when it was announced that Really B2B won Best SME Targeted Campaign – for a second year in a row!Read More
A recent post by B2B Marketing, has highlighted some staggering findings uncovered by a MedExpress report. According to the research, 75% of respondents regularly missed doctor’s appointments and failed to pick up prescriptions due to work commitments. More worryingly, workers in the marketing and media sector made up the largest percentage of this group.Read More
Considering whether or not to outsource your marketing is a big decision, and choosing a B2B marketing agency that will be the right fit for your company is an even bigger one. It’s a bit like choosing dinner at a restaurant with an extensive menu. If you only look at the title of each dish and don’t read the description, there’s a possibility you’ll end up with something you don’t really like. If you read each description carefully, you stand a much better chance of selecting a dish you’ll really enjoy.
It’s the same when looking for a B2B marketing agency to partner with. If you simply select an agency based on their name, or the first page of their website, you may end up with one that doesn’t fit with your company.
When it comes to outsourcing B2B marketing activities there are a myriad of different factors to take into account. Things like the size of your company, the product/service you offer, the complexity of your sales process – these are all things that will affect your decision when choosing a B2B marketing partner.
Last night, B2B Marketing held their annual awards ceremony at the HAC in London – an event which attracted 750 marketing professionals and took the title of ‘largest gathering of B2B marketers in Europe’. Having been shortlisted for three awards (Best use of Content Marketing, Best SME-targeted Campaign, and B2B Marketing Communications Agency of the Year) we were hopeful of scooping one on the night. In actual fact… we won two!
It’s easy to shout about the benefits of outsourcing B2B marketing. I’m sure that in your quest for a successful marketing strategy and business growth plan, you’ve done plenty of research into the options available for in-house marketing versus outsourced. So this blog post isn’t intended to repeat the top 10 reasons you should consider working with a B2B marketing agency. The intention of this blog is to look at exactly what B2B marketers and business owners are risking when opting to work with a marketing agency and even more so; why the risk should still be taken.