Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

2 Big Risks of Working With a B2B Marketing Agency

Posted by Aimee Binstead on 04-Nov-2014 16:55:00

It’s easy to shout about the benefits of outsourcing B2B marketing. I’m sure that in your quest for a successful marketing strategy and business growth plan, you’ve done plenty of research into the options available for in-house marketing versus outsourced. So this blog post isn’t intended to repeat the top 10 reasons you should consider working with a B2B marketing agency. The intention of this blog is to look at exactly what B2B marketers and business owners are risking when opting to work with a marketing agency and even more so; why the risk should still be taken.

Topics: B2B Lead Generation, B2B, B2B marketing, B2B Marketing Agency, Marketing Agency

B2B Buyer Personas – No More Guess Who

Posted by John Hatton on 23-Oct-2014 17:13:00

Does tailoring your marketing to a specific buyer sometimes feel like you’re playing a game of Guess Who?

Topics: B2B, B2B marketing, B2B Buyers, B2B Marketing Agency, Buyer Personas, B2B Buyer Personas

Do you need a B2B social media marketing manager?

Posted by John Hatton on 16-Oct-2014 17:34:00

Millions of people visit social media sites every day. We tell our friends where we are, who we are with and what we’re doing – it’s almost second nature for some. That’s why businesses often think that management of their own social media channels is fairly trivial, some might even call it easy. But businesses that adopt a naïve approach to social media could be missing out on a valuable resource for lead generation.

Topics: B2B, social media marketing, B2B Social Media, B2B Marketing Agency, Marketing Agency

Should B2B Marketing Be Outsourced or In-house?

Posted by John Hatton on 30-Sep-2014 17:25:00

Outsourced lead generation achieves 43% better results than in-house – Marketing Sherpa 

Topics: B2B Inbound marketing, B2B Lead Generation, B2B, B2B marketing, B2B Marketing Agency, B2B Marketers, Marketing Agency, Outsourced Marketing

B2B Marketing Agency – Just Another Member Of Your Team

Posted by Kenneth Connolly on 23-Sep-2014 17:08:00

Topics: B2B Content Marketing, B2B, B2B marketing, content marketing, B2B Marketing Agency, Marketing Agency

B2B Marketing – 7 Steps to Inbound Marketing Integration

Posted by John Hatton on 11-Sep-2014 17:29:00

Topics: B2B Inbound marketing, B2B marketing, Inbound marketing, B2B Marketing Agency, B2B Marketers, Marketing Agency

B2B Marketing Agency of the Year? Maybe…

Posted by Kenneth Connolly on 31-Jul-2014 11:45:00

Really B2B have been shortlisted for 3 accolades in this year’s B2B Marketing Awards including B2B marketing agency of the year. Following a year of fantastic growth and enviable results generated for clients, we have been smashing through original targets and going above and beyond like never before. In a category that includes other fantastic B2B marketing agencies, we are delighted to have been recognised in this very talented group. 

Topics: B2B Content Marketing, B2B marketing, B2B Marketing Agency, B2B Marketing Awards, B2B Awards, B2B Marketing to SMEs, B2B Marketing Awards 2014

B2B Marketing Agency – 5 Tips To Finding The Right One For You

Posted by Kenneth Connolly on 01-Jul-2014 17:01:00

Type the phrase ‘B2B marketing agency UK’ into Google and the outcome is more than 1,700,000 results in less than half a second. So, which one is right for you? Who will help you meet your targets? Who will generate the best results? Here’s a hint, it might not be the agency that appears at the top of page one in the search results.

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Agency, B2B Agency