Are you getting the best from your B2B marketing automation tool?

Posted by Kenneth Connolly on 23-Sep-2016 16:00:00

There are nearly 11 times more companies with marketing automation today than there were in early 2011[i]. And yet, 85% of B2B marketers using a marketing automation platform feel that they’re not using it to its full potential[ii].

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Topics: B2B marketing, B2B Marketing Automation, Marketing Automation, b2b marketing automation software

Marketing Automation: The Marketer's Perpetual Motion Machine

Posted by Ash Chandler on 06-May-2016 17:10:00

When Leonardo da Vinci first thought of his perpetual motion machine and drew his 'Study in Perpetual Motion', he was trying to solve one of the greatest achievements in physics.

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Topics: B2B Marketing Automation, Marketing Automation, b2b marketing automation software

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