Really in-the-know

Learn the latest B2B marketing industry trends, techniques and news stories on our B2B blog to stay ahead of your competition

Could B2B marketing automation mean the end of the human marketer?

Posted by Kenneth Connolly on 20-Jan-2015 15:25:00

The automation of processes generally means the loss of jobs and the dehumanisation of organisations – especially in factory settings. But, what if there was a technological solution that worked hand-in-hand with human operatives and helped to save time and money that could be re-invested into other areas of the business? Well, thankfully there is.

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

[INFOGRAPHIC] How to generate B2B leads with marketing automation

Posted by Kenneth Connolly on 08-Jan-2015 18:05:00

Unsure about whether marketing automation software is right for your business? See the infographic below to learn how the help of automated processes can improve the efficiency of your marketing at each stage of the sales funnel and, ultimately, increase business revenue.

Topics: B2B Lead Generation, B2B marketing, B2B Marketing Automation, B2B Lead Nurturing, Marketing Automation, Automated Marketing

The metrics needed to measure B2B marketing ROI

Posted by Kenneth Connolly on 18-Feb-2014 09:07:00

Although the economy is showing signs of recovery, organisations are still cautious about investing large sums of money unless they know that they are guaranteed positive returns. This wariness to invest includes their annual budget allocation and their internal departments. If a department can’t prove its ROI, then it’s very unlikely to see its budget increase over the next twelve months.

Topics: B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation, B2B Sales Funnel

Measuring B2B marketing ROI with an automation tool

Posted by Kenneth Connolly on 13-Feb-2014 09:17:00

As the number of B2B marketing communication channels continues to increase, there’s a growing need to effectively measure ROI in new ways. The days of simply subtracting the cost of a marketing campaign from the total revenue it generated are long gone. Nowadays, the metrics and analysis need to go much deeper and provide much more comprehensive data. The marketers who are capable of doing this, are the ones who are likely to see their budgets increase over the next twelve months. 

Topics: B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation

How to measure your B2B marketing ROI

Posted by Kenneth Connolly on 05-Nov-2013 15:59:00

Topics: B2B Inbound marketing, B2B Lead Generation, B2B marketing, B2B Marketing ROI, Marketing ROI, B2B ROI, B2B Marketing Automation, B2B Sales and Marketing, B2B Lead Nurturing

B2B Marketing ROI – You can’t pay bills with ‘downloads’

Posted by Kenneth Connolly on 04-Jul-2013 12:04:00

According to Hubspot’s 2014 State of Inbound Marketing Report, nearly 85% of marketers said that they had adopted inbound marketing strategies. This statistic is unsurprising, given that within five minutes of looking through B2B industry websites you’ll see that inbound marketing is still a major talking point and a hot topic of discussion.

Topics: B2B Inbound marketing, B2B Lead Generation, B2B tips, B2B marketing, B2B Marketing ROI, B2B Sales, B2B Marketing Automation, Marketing Automation tools

B2B Sales and Marketing – The Team Talk

Posted by Kenneth Connolly on 29-May-2013 14:57:00

Ok Sales and Marketing, huddle up.

Topics: B2B Lead Generation, b2b sales leads, B2B marketing, B2B Sales, B2B Marketing Automation, B2B Lead Qualification

B2B Marketing Automation – it works if you work at it!

Posted by Kenneth Connolly on 31-Jan-2013 09:33:00

Take a look around your house and you’re bound to find items that you just couldn’t wait to buy. But, now that you’ve bought them, they just aren’t as good as you’d hoped and they sit there aimlessly providing neither function nor aesthetic.

Topics: B2B Inbound marketing, B2B Lead Generation, b2b sales leads, content marketing, Inbound marketing, B2B Marketing Automation, Marketing Automation tools

How-to Guide: B2B Inbound Marketing

Posted by Chris Manns on 23-Jan-2013 13:45:00

“Companies that blog get 55% more leads than those who don't” - Hubspot

Topics: B2B Lead Generation, B2B tips, B2B, B2B marketing, content marketing, Inbound marketing, B2B Marketing Automation, Marketing Automation tools, reallyb2b